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Growth Lead

2 months ago

San Diego, United States Power Digital Marketing Full time

We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S. A Day in the life Power Digital is seeking a self-motivated and growth-focused marketing professional to help unlock growth opportunities for our existing client base by utilizing our proprietary platform nova and tapping into the collective knowledge of our team of growth analysts. The Growth Lead will be responsible for conducting periodic reviews of existing clients’ digital marketing strategies and performance to uncover additional opportunities that will help their business. This role will collaborate cross-functionally with marketing analysts with expertise across various channels to craft a marketing plan and an accompanying forecast, as well as collaborate with account teams to present the roadmap to the client and agree on a go-forward plan Responsibilities: Regularly review performance on assigned accounts to uncover areas of opportunity Clearly and effectively communicate growth opportunities identified with Account Managers and Account Directors Lead analyst team in developing custom growth plans for assigned accounts based on opportunities uncovered, budget, goals, and timelines Pressure test channel-specific forecasts and proposed strategies to ensure they are realistic and aligned with client goals Compile channel-specific marketing plans into an integrated, cross-channel strategy, budget proposal, and forecast that will be presented to the client Consult clients on any channel prioritization needs based on goals, timelines, and budgets Build strong relationships with key stakeholders and decision makers with key clients within your assigned territory Walk through growth opportunities identified with clients Collaborate with clients and internal account teams to develop a go-forward plan to incorporate new opportunities with the existing scope of work Requirements: 4+ years direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation companies Ability to be managed to a quota Excellent problem-solving, communication, and decision-making skills Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations Ability to clearly communicate cross-channel marketing plans to senior leadership / stakeholders Experience managing various projects at once from start to finish and a track record of successfully building working relationships and influencing key decision-makers Familiar with the economics of new customer acquisition and retention Most Important Things (MITs) & Key Performance Indicators (KPIs):

Opportunity Identification: 40 Opportunities Identified within Territory Per Month Marketing Plan Presentations: 20 marketing plan presentations on a monthly basis Closed Won Service Expansions: Won Service Expansions on Accounts 60k in Closed Recurring Monthly Billings 60k in Closed Project Billings Growth & Retention Actively communicate with departments to ensure knowledge of current and upcoming offerings. Value individual feedback and promote an overall developmental environment Benefits & Perks: Base salary + commission opportunities Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium 401(k) plan - 4% employer contribution matching Unlimited Time Off available on day one Fully flex work environment: full-remote, in-office, or hybrid Employee Assistance Program (EAP) 12 observed United States national holidays + 2 mental health recharge days per year Unlimited opportunities for growth & leadership within a rapidly growing firm Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) Quarterly awards including prize money and recognition for outstanding performance Opportunities to be involved in company DEI initiatives

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