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Sr Manager, Market

3 months ago

Atlanta, United States Cox Enterprises Full time

The Atlanta Journal-Constitution is seeking an experienced and dynamic Sr Manager, Market & Audience Research . In this role, you will be instrumental in guiding our digital transformation journey. We are in search of a strategic thinker and visionary leader capable of establishing and overseeing a comprehensive research infrastructure and framework that spans all facets of our business, with a primary emphasis on audience strategy and development. Collaborating closely with cross-functional teams including newsroom, product and platforms, brand and growth marketing, customer service, and finance, you will drive data-informed decision-making processes, optimize user experiences, and capitalize on growth opportunities. Qualifications Bachelor’s degree in a related discipline and 8 years’ experience in a related field. The right candidate could also have a different combination, such as a master's degree and 6 years’ experience; a Ph.D. and 3 years’ experience in a related field; or 20 years’ experience in a related field

3+ years’ experience in management or leadership role

Strong analytical skills with proficiency in qualitative and quantitative research methods

Requires strong knowledge of

Microsoft Word, Excel, PowerPoint, SPSS, SAS, etc.

Strong analytical skills with proficiency in qualitative and quantitative research methods.

Excellent leadership and Collaborative skills skills to work effectively with teams throughout organization

Strategic mindset with a track record of driving business impact through research initiatives.

Experience in market sizing analysis, user experience research, and product development.

Familiarity with survey design, statistical analysis, and data visualization tools.

Preferred 7 years+ experience in

in a research role within a media or digital organization with experience in a leadership role.

Key Responsibilities: Lead a team of research professionals in designing research methodologies, incorporating A/B testing methodologies where applicable, developing data collection strategies, and constructing analysis frameworks all to guarantee the generation of robust and insightful outcomes.

Collaborate closely with senior leadership to craft insightful and forward-thinking strategies aimed at addressing critical questions pertaining to our audience demographics and preferences.

Lead efforts to deeply understand our audience, work with teams to develop personas and segments based on research discovering their behaviors, preferences, and needs.

Utilize insights to inform audience targeting strategies, develop personas, audience segments, and personalization best practices to aid in content development and engagement initiatives.

Collaborate closely with teams to translate research findings into actionable strategies, influencing product roadmaps and feature prioritization to drive continuous improvement and innovation, ultimately increasing user satisfaction and retention.

Establish a robust feedback loop with our audience, facilitating continuous communication channels to gather valuable insights and suggestions. These insights will inform key iterative improvements to our products, platforms, and services, ensuring they remain aligned with audience preferences and needs while driving sustained engagement and satisfaction.

Utilize a combination of qualitative and quantitative research approaches to comprehensively analyze user experiences across our digital platforms.

Conduct in-depth assessments to gauge the audience's propensity and willingness to invest in premium content and services, thereby informing strategic decisions regarding product offerings and revenue generation.

Oversee and nurture partnerships with external research vendors and agencies, ensuring seamless collaboration and leveraging their expertise to enhance our research capabilities and insights.

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