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Manager, Integrated Marketing

2 months ago

New York, United States Candy Full time

At Candy Digital, we're driven by a single question: How can Web3 technology revolutionize the world of collectibles?

Our mission is to take the passion of being a devoted fan and elevate it to new heights by building a fully immersive digital storefront where fans can buy, sell, and trade their digital collectibles with unique, gamified experiences behind each engagement.

We're proud to have the support of some of the top leaders in the Web3 space, including Galaxy Digital, ConsenSys Mesh, Polygon, and Palm. These partners are revolutionizing how we invest in, build, and interact with digital collectibles. We're excited to work alongside them to create next-generation experiences that deepen fan engagement and connect people to their passions.

Candy is headquartered in New York City, with a hybrid work environment that thrives on community and inclusivity. Led by innovators across the industry, we foster a culture of meaningful engagement and impactful change, always striving to bring enthusiasts closer to the field and reenvision the world of collectibles.

Fandom, reimagined.

SO YOU WANT TO JOIN CANDY?

We are looking for to bring on a Manager, Integrated Marketing to join our team as a contractor with full-time possibility after 6 months. This role drives Candy's commercial success through comprehensive marketing strategies and compelling content. As an Integrated Marketing Manager, you will bridge the gap between marketing, sales, design, and product teams, ensuring cohesive brand messaging and alignment of initiatives. You will play a prominent role in creating engaging experiences for sports and pop culture fans, influencers, and web3 enthusiasts.

We are searching for creative minds excited to tackle immediate challenges while providing a vision for the future. We want builders, innovators, and those who can think and collaborate outside the box.

AS OUR MOST VALUABLE PLAYER, YOU WILL...

  • Marketing strategy: Develop and manage comprehensive marketing strategies and campaigns, leveraging owned, earned, paid to drive commercial success for Candy
  • Content: Oversee the creation of engaging and relevant content for various marketing channels, including websites, blogs, social media, and email campaigns.
  • Cross-Functional collaboration: Collaborate with internal teams, including marketing, sales, design, and product, to ensure cohesive brand messaging and alignment of initiatives.
  • Concept development: Identify new compelling and unique opportunities to drive connection and engagement with sports and pop culture fans, influencers and web3 enthusiasts
  • Measurement: Monitor, analyze, and report on the effectiveness of marketing campaigns using key performance indicators (KPIs) and metrics.
  • Budget management: Responsible and consistent management of the marketing budget, ensuring cost-effective allocation of resources.
WHO ARE YOU?
  • 5+ years of experience in B2C marketing, with a strong focus on integrated marketing.
  • Proven experience in developing and executing marketing campaigns across multiple channels (digital, email, social media, etc.).
  • Exceptional verbal and written communication skills, including meeting facilitation and presentation.
  • Strong planning, prioritization and project management competencies
  • Experience managing cross-functional teams and coordinating marketing efforts across departments.
  • Outstanding project management skills with the ability to manage multiple workstreams simultaneously
  • Experience partnering with external companies (partners, agencies, vendors) as well as executive and cross-functional leadership
  • A successful track record of launching successful brand building, social, and/or community building campaigns
  • Appetite for problem solving and a love for fast-paced ever-changing environments
  • Big ideas that get results
Why Candy?
  • Our People. You will work with the top players who are the most enterprising, fun, encouraging, and innovative heads and teams. Aka, people you can be proud to work with
  • Our Mission. We are building something great, and the finest things we create will make the world a better place. Our goal is to deepen our relationship through experiences with fans and collectors globally.
  • Perks. Our team-based culture provides the foundation for people to do their most incredible work and constantly learn and grow. We offer a full slate of benefits, including competitive salaries, stock options, health coverage, and unlimited vacation. Given that we're an early-stage startup, our benefits package continues to evolve as we do. Your ideas and suggestions matter to us
Our Investors and Partners.
  • Galaxy Digital is a leading player in the digital asset space, offering cutting-edge investment banking, trading, and asset management services that revolutionize how people invest in digital assets.
  • ConsenSys Mesh is a game-changing platform that empowers developers to build decentralized applications and solutions on the Ethereum blockchain network that will shape the future of the web.
  • Polygon is a blockchain network transforming how we interact with decentralized applications by providing fast, low-cost, and secure transactions using a multi-chain infrastructure.
  • Palm is a revolutionary digital wallet for Web3 that allows users to access decentralized apps and services, giving them control and ownership of their digital assets.
Our Core Values.
  • Trust. We safeguard the goal. We believe we will only succeed if we earn trust - the trust of our people, the trust of our customers, trust of our partners. We will achieve and keep faith at all times.
  • Innovation. We dream big. We're endlessly curious and constantly searching for the best, the better, and the never-before imagined.
  • Excellence. We take big swings. We have high expectations of ourselves in everything we do.
  • Grit. We drive past the finish line until the last second. Giving up is not an option. We will always find a way.
  • Inclusion. We are team players, and we are in it together. Diverse thinking comes from different thinkers, and we need all perspectives to come together and win.
  • Authenticity. We are the real deal and always authentic in what we create, our dealings with others, and who we are as human beings.
  • Accountability. We carry the ball. We hold ourselves to the highest moral and ethical standards. We will be fair and honest and take responsibility for our actions.

Total Compensation Range (Base + Equity): $60-80 hr on a 6-month contract with conversion to full-time
Our compensation package currently includes a base salary and an equity component for all full-time employees. Compensation is determined by the candidate's seniority and the evaluations made of that candidate during the interview.