Current jobs related to Manager, Integrated Marketing - New York - Harry N Abrams Inc
-
Marketing Manager, Integrated Marketing
4 weeks ago
New York, New York, United States Harry N Abrams Inc Full timeAbout the RoleAbrams is seeking an experienced Marketing Manager to join our Integrated Marketing team. As a key member of our team, you will be responsible for developing and executing sales-driving marketing campaigns across our Adult and Children's lists.Key ResponsibilitiesWork closely with the Associate Director, Integrated Marketing to implement a...
-
Integrated Marketing Manager
1 week ago
New York, New York, United States Galileo, Inc Full timeAbout UsGalileo is a team-based medical practice dedicated to improving the quality and affordability of healthcare for all. With a presence across 50 states, we offer high-touch, data-driven, multi-specialty, longitudinal care to diverse and complex patients. Our mission is to apply scientific thinking to transform society by solving our largest, toughest...
-
Marketing Manager, Integrated Marketing
2 weeks ago
New York, New York, United States Harry N Abrams Inc Full timeAbout the RoleAbrams is seeking an experienced Marketing Manager to join our Integrated Marketing team. As a key member of our team, you will be responsible for developing and executing marketing campaigns across our Adult and Children's lists.Key ResponsibilitiesDevelop and implement sales-driving advertising and promotional strategies across our Adult and...
-
New York, New York, United States Harry N. Abrams Full timeAbout the RoleAbrams seeks a seasoned Marketing Manager to lead the development and execution of integrated marketing campaigns across our Adult and Children's lists. This is an exciting opportunity to shape the promotional outreach driving a diverse list of bestselling book categories and authors.Key Responsibilities:Collaborate with the Associate Director,...
-
Senior Integrated Marketing Manager
2 weeks ago
New York, New York, United States ALTANA Full timeAbout the RoleWe are seeking a seasoned Senior Integrated Marketing Manager to join our Enterprise team at Altana. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies that drive pipeline growth, build awareness, and accelerate opportunities to close.Key ResponsibilitiesDevelop and execute...
-
Marketing Coordinator
1 week ago
New York, New York, United States Tandym Group Full timeAs a Marketing Coordinator - Integrated, you will play a key role in the development and execution of integrated marketing campaigns for our clients. Your responsibilities will include managing the production and execution of all turnkey integrated marketing sponsorships, working closely with marketing managers to develop marketing materials and sponsorship...
-
Director of Integrated Marketing
3 weeks ago
New York, New York, United States stensul Full timeAccelerate Your Career with StensulStensul is a leading Marketing Creation Platform that accelerates marketing asset creation by up to 90%. We're looking for a dynamic Director of Integrated Marketing to lead our demand-generation initiatives.About the RoleThis is a unique opportunity to join a fast-growing company and drive pipeline growth, brand awareness,...
-
Digital Marketing Strategist
2 weeks ago
New York, New York, United States MARKETING MANAGEMENT Full timeMarketing ManagerAmerican Management Association (AMA) is seeking a skilled Marketing Manager to drive growth and success in our public seminar business. As a key member of our marketing team, you will be responsible for developing and executing integrated marketing strategies to promote our products and services.Key Responsibilities:Develop and execute...
-
Senior Integrated Marketing Manager, Enterprise
2 weeks ago
New York, New York, United States ALTANA Full timeAbout AltanaAltana is a pioneering Value Chain Management System that empowers customers to take control of their extended supplier and distribution networks. By leveraging artificial intelligence on the world's largest supply chain data, Altana reveals previously opaque global networks and powers workflows across them. Our customers, including Boston...
-
Director of Integrated Marketing Strategy
2 weeks ago
New York, New York, United States stensul Full timeAccelerate Marketing Asset Creation with StensulStensul's Marketing Creation Platform accelerates marketing asset creation by up to 90%, enabling teams to enhance campaign performance efficiently. Our platform integrates with major ESPs/MAPs and is trusted by leading brands like AAA, BMW, and Morgan Stanley.Lead Demand-Generation Initiatives at StensulWe are...
-
Integrated Marketing Strategist
2 weeks ago
New York, New York, United States Galileo, Inc Full timeAbout UsGalileo, Inc. is a pioneering medical practice dedicated to revolutionizing healthcare by making it more accessible and affordable for all. With a presence in 50 states, we offer a unique blend of high-touch, data-driven, and multi-specialty care to diverse and complex patients. Our mission is to harness the power of innovation and scientific...
-
Director of Integrated Marketing Strategy
2 days ago
New York, New York, United States stensul Full timeJob Title: Director of Integrated Marketing StrategyAbout the Role:We are seeking a highly skilled Director of Integrated Marketing Strategy to lead our demand-generation initiatives. As a key member of our marketing team, you will be responsible for crafting and executing strategies to drive pipeline growth, brand awareness, and customer acquisition.Key...
-
New York, New York, United States Tik Tok Full timeAbout the RoleWe are seeking a highly skilled Integrated Marketing Communications Manager to join our North America team. As a key member of our Global Business Marketing team, you will be responsible for developing and executing end-to-end external marketing campaigns for the U.S. market.As a seasoned marketing professional, you will possess a unique blend...
-
Director of Integrated Marketing
4 weeks ago
New York, United States Loeffler Randall Full timeThe Director of Integrated Marketing will oversee marketing, developing and executing the annual brand strategy, seasonal marketing calendars and campaigns, and also will act as the primary marketing steward of the brand, ensuring consistency and continuity across all consumer touchpoints.Go-to-market strategy: Oversee the planning and execution of all...
-
Marketing Director
1 week ago
New York, New York, United States Inspira Marketing Group Full timeJob DescriptionThe Account Director is responsible for leading the client/agency relationship for a designated business unit.This role will play an integral part in the agency's leadership team, reporting to the Senior Account Director.The Account Director will serve as a trusted leader to the account team and partner to key client decision-makers.This role...
-
Product Marketing Manager
4 weeks ago
New York, New York, United States META Full timeJob Title:Product Marketing Manager - Cross-Meta Integrity and SupportJob Summary:To empower businesses using Meta's advertising platform, we strive to provide consistent, actionable, and personalized guidance within our interface solutions to help them effectively reach their customers and grow their businesses. We're seeking an experienced candidate who is...
-
Senior Account Executive
1 month ago
New York, New York, United States The Bliss Group Full timeSenior Account Executive - Integrated MarketingThe Bliss Group is a leading analytics-driven marketing communications firm that is committed to training and developing its team members. We are seeking a Senior Account Executive to join our Professional Services team, responsible for integrated marketing activities and PR for our largest client.Key...
-
New York, New York, United States META Full timeJob Summary:We're seeking an experienced Product Marketing Manager to drive market requirements and launch plans for Meta's guidance solutions across our advertiser interfaces.The ideal candidate will have a passion for technology, innovation, and advertising, with a strong analytical mindset and excellent communication skills.Key Responsibilities:Lead...
-
New York, New York, United States Amazon Full timeJob DescriptionAmazon's Corporate Development Integration team is seeking an experienced integration change management leader to drive adoption of integration changes in Amazon's M&A. The ideal candidate will have a strong background in change management, with experience in leading cross-functional teams and developing effective communications strategies.The...
-
Vice President of Integrated Marketing Growth
4 weeks ago
New York, New York, United States BerlinRosen Full timeAbout OrchestraOrchestra is a pioneering communications company that has revolutionized the industry with its innovative approach to media landscape. Since its inception in early 2022, it has grown into a network of eight strategic communications and marketing agencies, including BerlinRosen, Brightmode, Derris, Glen Echo Group, Inkhouse, M18, Message Lab,...
Manager, Integrated Marketing
2 months ago
About us
Founded in 1949, ABRAMS was the first company in the United States to specialize in publishing art and illustrated books. The company continues to publish critically acclaimed and bestselling works in the areas of art, photography, cooking, craft, comics, interior and garden design, entertainment, fashion, and popular culture as well as narrative non-fiction and new works of fiction for adults; children’s books ranging from middle grade to young adult fiction to picture books to board books. ABRAMS creates and distributes brilliantly designed books with the highest production values under the following imprints: Abrams; Abrams ComicArts; Megascope; Surely Books; Abrams Image; Abrams Press; The Overlook Press; Cernunnos; Cameron + Company; Abrams Books for Young Readers; Amulet Books; Abrams Appleseed; and Magic Cat. ABRAMS also distributes books for Booth-Clibborn Editions, Bungie, Alain Ducasse Édition, Èditions de La Martiniére, Editions BPI, Global Golf Group, Lucky Spool, Milky Way Picture Books, The Museum of Modern Art, SelfMadeHero, Tate Publishing, V&A Publishing, and The Vendome Press.
Summary:
Abrams seeks an experienced, creative Marketing Manager with superior organizational skills, keen attention to detail, and a passion for finding book consumers by leveraging marketing promotions and analytics tools to join our collaborative, fun and fast-paced Integrated Marketing team
The Integrated Marketing team is dedicated to setting the overall strategy for marketing campaigns across the Adult and Children’s lists at Abrams, with additional oversight of advertising as well as retail marketing and promotion with a focus on ROI analysis. Integrated Marketing works closely with the other marketing teams and publicity to ensure campaign promotions are coordinated, focused, and sales-driving.
The Manager, Integrated Marketing sets campaign strategy, messaging, advertising and promotion plans for a variety of titles across all Abrams imprints. The ideal candidate has the ability to think both creatively and analytically, has excellent writing skills, and is motivated by the puzzle of orchestrating impressions across multiple verticals targeting the same consumer and determining ROI for campaigns to maximize book sales. This is an exciting and unique opportunity to have a hand in shaping the promotional outreach driving a diverse list of bestselling book categories and authors
This position reports to the Associate Director, Integrated Marketing.
Key Responsibilities:
- Work closely with the Associate Director, Integrated Marketing on implementing a sales-driving advertising and promotional strategy across the Adult and Children’s divisions
- Set title specific campaign goals and craft messaging including tag and positioning lines; collaborate with Digital Strategy & Consumer Engagement, School & Library Marketing and Publicity to ensure campaign elements are unified and aligned to maximize sales potential; initiate conversations about campaign pivots as needed depending on ROI
- Construct effective and engaging consumer-facing advertising campaigns, from copy writing to working with design to create competitive assets that speak to each venue’s audience; evaluate campaign post-mortem analytics and provide recommendations to improve ROI
- Manage trade advertising strategy including Publishers Weekly, Shelf Awareness, and ABA Regional opportunities; leverage Abrams Indie Bookseller Newsletter list to create additional campaign outreach
- Develop successful promotional materials, including POS and merchandising items, from copy writing to collaborating with design on a campaign look and through production; manage production timelines and pricing requests
- Foster and build strong relationships with advertising and production vendors; negotiate pricing when executing deals and bulk buys
- Partner with Sales to develop and execute retail specific marketing initiatives and
- promotional plans by channel including POS offerings, ARC Mailings, and ABA show promotions; field account-specific requests including marketing-driven exclusive editions
- Communicate detailed campaign updates to editors, publishers, sales teams, agents, and authors; present campaigns formally in key meetings
- Participate in acquisition meetings and author pitch meetings/proposals
- Staying up-to-date on new platforms and marketing methods; spearhead research of and outreach to potential new ad venues
- Manage and maintain marketing budgets, including forecasting, for advertising and promotional materials
Qualifications
- Bachelor’s Degree
- 4-6 years’ experience in marketing with a demonstrated ability to innovate, manage sales-driven campaigns, and deliver results
- Proficient in competitive marketing research and ad planning with ability to plan, optimize, analyze, and report on campaigns
- A passion for reading and the importance of connecting consumers with books
- Detail-oriented project manager with strong time management and organizational skills, and the ability to thrive in a fast-paced, deadline-driven environment
- Excellent written and verbal communicator with refined presentation and negotiation skills
- Open-minded, proactive self-starter who can work well independently yet flourishes in a collaborative environment
- Easily builds and maintains relationships with both internal and external stakeholders and at different management levels
- Proficiency in Mac OS and MS Office Suite, with strong knowledge of Excel and PowerPoint, and in Google Analytics
- Knowledge of social media platforms, including Instagram, Facebook, X, YouTube, TikTok, Amazon Vendor Central, and Adobe Creative Suite a plus
This role is based in New York, NY with a 3-day-per-week in office, hybrid work schedule.
Benefits:
- Competitive salary
- Health insurance
- Retirement savings plan
- Paid time off
- Professional development opportunities
This role is based in New York, NY with a 3-day-per-week in office, hybrid work schedule.
