Director, Integrated Marketing

1 month ago

New York, United States Front Office Sports Full time
Job DescriptionJob DescriptionDescriptionThe Director of Integrated Marketing will be a key contributor to planning, activating, and executing our partner campaigns across the full Front Office Sports ecosystem. Hands-on with our clients, this person must have exceptional attention to detail, excellent project management skills, and a strong creative point of view. In the role, you will work very closely with cross-functional departments, including Account Management, Creative Strategy, and Sales, to lead the execution of day-to-day marketing operations related to our brand partner campaigns to drive meaningful engagement and results.  
The role requires an experienced digital marketer who has a passion for big ideas, strategy, world-class client service, and cross-functional collaboration. The ideal candidate is a self-motivated leader with a track record of driving creative collaboration, developing innovative marketing strategies, and delivering best-in-class campaigns that connect with consumers, deliver results for advertisers, and help drive new and recurring revenue. 
This person should have a knack for leading multiple projects simultaneously and taking the initiative on all marketing-related tasks and projects on any campaign. Experience across branded and sponsored content, social, video, high-impact media, events, and other digital media solutions is a must. 
The Director of Integrated Marketing will work closely with and report to the EVP of Marketing & Operations.
Key Responsibilities
  • Work collaboratively within a Regional “Pod,” inclusive of Account Management and Sales, with support from Creative Strategy
  • Lead marketing strategy for partner campaigns, including but not limited to production briefs (branded and sponsored content), content and social programming, paid social, advertising and social copy, and more
  • Lead the procurement, management, and handling of talent for partner campaigns
  • Manage third-party vendors to support the planning and execution of custom content campaigns
  • Support in the pre-production planning of content shoots, creative direction, and producing onsite
  • Lead the internal and external feedback process on all creative output and assets (content, social, events) to ensure content meets brand and partner standards
  • Lead client communications for campaign activation and production responsibilities
  • Work with Account Management, Audience, and AdOps teams to maximize campaign performance across digital channels, including consumer targeting, performance marketing, and content optimization
  • Collaborate with Account Management to produce compelling campaign recaps and case studies

Skills, Knowledge & Expertise
  • 5-7 years of experience at a media agency or digital-first publisher; knowledge and passion of sports and business a plus
  • Knowledge and understanding of relevant media platforms (newsletter, ROS display, multimedia, social, etc.) as well as branded, sponsored, and original content
  • Natural ability to lead and take initiative in providing cross-functional partners with a recommendation rather than project managing and delegating the task
  • Incredibly organized with the ability to project manage and produce your work while collaborating across teams clearly and confidently
  • Strong communication skills with the ability to distill complex things into easily digestible information
  • Experience managing and balancing client expectations and internal teams, including multiple key stakeholders 
  • Demonstrated ability to plan, multi-task, and prioritize in a fast-paced environment
  • Proven ability to lead a team a plus

Job Perks:
  • Hybrid employees work from FOS’s New York office three days a week, while remote employees can opt for an Upflex coworking membership 
  • All employees receive a quarterly FlexFund or a stipend to use towards home office or commuter needs
  • Generous PTO policy to use as you please, plus sick time and company holidays
  • Employer-sponsored health benefits, including medical, dental, and vision
  • Wellness perks include Health Advocate, TelaDoc, and Talkspace
  • An annual professional development stipend and endless development opportunities at a growing startup
  • Plan for your future with our 401(k) plan, complemented by a 3% company match. We believe in supporting your long-term financial goals
  • Thrive in a dynamic environment with endless development opportunities at our growing startup. Leverage an annual professional development stipend to invest in your career advancement

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