Manager, Integrated Marketing

1 month ago

New York, United States Harry N Abrams Inc Full time
Job DescriptionJob Description

About us

Founded in 1949, ABRAMS was the first company in the United States to specialize in publishing art and illustrated books. The company continues to publish critically acclaimed and bestselling works in the areas of art, photography, cooking, craft, comics, interior and garden design, entertainment, fashion, and popular culture as well as narrative non-fiction and new works of fiction for adults; children’s books ranging from middle grade to young adult fiction to picture books to board books. ABRAMS creates and distributes brilliantly designed books with the highest production values under the following imprints: Abrams; Abrams ComicArts; Megascope; Surely Books; Abrams Image; Abrams Press; The Overlook Press; Cernunnos; Cameron + Company; Abrams Books for Young Readers; Amulet Books; Abrams Appleseed; and Magic Cat. ABRAMS also distributes books for Booth-Clibborn Editions, Bungie, Alain Ducasse Édition, Èditions de La Martiniére, Editions BPI, Global Golf Group, Lucky Spool, Milky Way Picture Books, The Museum of Modern Art, SelfMadeHero, Tate Publishing, V&A Publishing, and The Vendome Press.

Summary:

Abrams seeks an experienced, creative Marketing Manager with superior organizational skills, keen attention to detail, and a passion for finding book consumers by leveraging marketing promotions and analytics tools to join our collaborative, fun and fast-paced Integrated Marketing team

The Integrated Marketing team is dedicated to setting the overall strategy for marketing campaigns across the Adult and Children’s lists at Abrams, with additional oversight of advertising as well as retail marketing and promotion with a focus on ROI analysis. Integrated Marketing works closely with the other marketing teams and publicity to ensure campaign promotions are coordinated, focused, and sales-driving.

The Manager, Integrated Marketing sets campaign strategy, messaging, advertising and promotion plans for a variety of titles across all Abrams imprints. The ideal candidate has the ability to think both creatively and analytically, has excellent writing skills, and is motivated by the puzzle of orchestrating impressions across multiple verticals targeting the same consumer and determining ROI for campaigns to maximize book sales. This is an exciting and unique opportunity to have a hand in shaping the promotional outreach driving a diverse list of bestselling book categories and authors

This position reports to the Associate Director, Integrated Marketing.

Key Responsibilities:

  • Work closely with the Associate Director, Integrated Marketing on implementing a sales-driving advertising and promotional strategy across the Adult and Children’s divisions
  • Set title specific campaign goals and craft messaging including tag and positioning lines; collaborate with Digital Strategy & Consumer Engagement, School & Library Marketing and Publicity to ensure campaign elements are unified and aligned to maximize sales potential; initiate conversations about campaign pivots as needed depending on ROI
  • Construct effective and engaging consumer-facing advertising campaigns, from copy writing to working with design to create competitive assets that speak to each venue’s audience; evaluate campaign post-mortem analytics and provide recommendations to improve ROI
  • Manage trade advertising strategy including Publishers Weekly, Shelf Awareness, and ABA Regional opportunities; leverage Abrams Indie Bookseller Newsletter list to create additional campaign outreach
  • Develop successful promotional materials, including POS and merchandising items, from copy writing to collaborating with design on a campaign look and through production; manage production timelines and pricing requests
  • Foster and build strong relationships with advertising and production vendors; negotiate pricing when executing deals and bulk buys
  • Partner with Sales to develop and execute retail specific marketing initiatives and
  • promotional plans by channel including POS offerings, ARC Mailings, and ABA show promotions; field account-specific requests including marketing-driven exclusive editions
  • Communicate detailed campaign updates to editors, publishers, sales teams, agents, and authors; present campaigns formally in key meetings
  • Participate in acquisition meetings and author pitch meetings/proposals
  • Staying up-to-date on new platforms and marketing methods; spearhead research of and outreach to potential new ad venues
  • Manage and maintain marketing budgets, including forecasting, for advertising and promotional materials

Qualifications

  • Bachelor’s Degree
  • 4-6 years’ experience in marketing with a demonstrated ability to innovate, manage sales-driven campaigns, and deliver results
  • Proficient in competitive marketing research and ad planning with ability to plan, optimize, analyze, and report on campaigns
  • A passion for reading and the importance of connecting consumers with books
  • Detail-oriented project manager with strong time management and organizational skills, and the ability to thrive in a fast-paced, deadline-driven environment
  • Excellent written and verbal communicator with refined presentation and negotiation skills
  • Open-minded, proactive self-starter who can work well independently yet flourishes in a collaborative environment
  • Easily builds and maintains relationships with both internal and external stakeholders and at different management levels
  • Proficiency in Mac OS and MS Office Suite, with strong knowledge of Excel and PowerPoint, and in Google Analytics
  • Knowledge of social media platforms, including Instagram, Facebook, X, YouTube, TikTok, Amazon Vendor Central, and Adobe Creative Suite a plus

This role is based in New York, NY with a 3-day-per-week in office, hybrid work schedule.

Benefits:

  • Competitive salary
  • Health insurance
  • Retirement savings plan
  • Paid time off
  • Professional development opportunities

This role is based in New York, NY with a 3-day-per-week in office, hybrid work schedule.

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