Senior Integrated Marketing Manager
4 weeks ago
T-Mobile reinvented customer service brought real 5G to the nation, and now we're crafting the future of technology in wireless, advertising solutions, and beyond. Want to part of the team that disrupted an entire industry - and continues to do so? Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we won't stop
We're looking for a multifaceted Senior Integrated Marketing Manager to support T-Mobile's fast-growing Advertising Solutions business, which is passionate about connecting brands with their key audiences by providing relevant, data-driven content. T-Mobile Advertising Solutions' goal is to give brands the ability to connect with key consumers with the right message at the right time, on the right device, to drive the right action.
As a Senior Integrated Marketing Manager, you will be responsible for the comprehensive content marketing strategy and execution supporting the portfolio of T-Mobile Advertising Solutions' products and services. This role will define and develop integrated marketing strategies and plans that leverage paid, owned and earned channels/media that align to company priorities and deliver on commercial and brand objectives. Strategic partnership with commercial, operations, media and analytics is a requirement. An understanding of the evolving MarTech/AdTech space and the ability to articulate and positively orchestrate sophisticated marketing plans across multiple channels and teams are essential for success.
Job Responsibilities:
- Responsible for developing strategy, execution, and content development across digital marketing channels including email, paid media, and LinkedIn
- Plan and execute digital media campaigns to distribute and leverage content across channels for the best results.
- Develop and manage lead generation channels through a variety of methods including email, paid and search advertising, social and more.
- Website management and contact forms in alignment with CRM
- Leverage data, analytics and segmentation to find opportunities and insights and translate needs into executable integrated marketing plans that improve performance and deliver on objectives
- Works closely with leadership across both commercial and brand functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market on time/on budget.
- Partners with brand strategy and internal creative teams along with agencies on creation of extraordinary communications and collateral that speaks to the audience and campaign objectives
Education:
- Bachelor's Degree (Required)
- Master's/Advanced Degree (Preferred)
Work Experience:
- 7-10 years of ad sales/ad tech marketing experience
- Confirmed understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database market is crucial.
- Campaign leadership skills - end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment.
- Highly experienced with marketing and CRM tech for lead generation and cultivating including Pardot and Salesforce.
- Experience with Adobe Analytics.
- Understand funnels, ecosystems, advertiser behaviors to identify opportunities and drive ROI.
- Successful execution of B2B email marketing campaigns.
- Expert in B2B marketing, including MQL and SQL.
- Proficient with budget planning and performance reporting skills.
- An ability to initiate and steer projects to completion
- Understanding of social media channels and how to optimize social media campaigns.
- Desire to be a part of a team and contribute to the organization and team goals.
- Ability to utilize research, make inferences and make data-driven decisions.
• At least 18 years of age
• Legally authorized to work in the United States
Travel:
Travel Required (Yes/No):
DOT Regulated:
DOT Regulated Position (Yes/No):No
Safety Sensitive Position (Yes/No):No
Base Pay Range: $109,200 - $196,900
Corporate Bonus Target: 20%
The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.
At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.
At T-Mobile, our benefits exemplify the spirit of One Team, Together A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs To learn about T-Mobile's amazing benefits, check out www.t-mobilebenefits.com.
Never stop growing
As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.
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