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Product Marketing Manager
2 months ago
Our B2B Product Marketing team is looking for a motivated, hardworking Product Marketing Manager who understands the power of outstanding go-to-markets and cares deeply about the customer experience. Ready for a challenge? Join a team of product marketing professionals and help us connect our advertising partners with our travelers
What you'll do
Develop market, customer, and competitive insights to help inform the product roadmap, business decisions, and positioning of your products
Define launch strategies for new products or programs within the Media Solutions portfolio
Craft core, benefit-based product positioning that can be leveraged by the global campaign teams, creative and UX content teams. Advise on messaging emphasis to best engage different partner segments.
Develop and optimize adoption and mitigation strategies for existing products or programs, identifying compelling content for education campaigns
Coordinate efforts to ensure Account Management readiness, developing marketing materials and partnering with the Sales Enablement, Knowledge Management, and Training teams
Partners with product, marketing, customer support, sales enablement, and sales teams to drive adoption of key products and features
Who you are
You are a Product Marketing Manager seeking a new place to employ your 5+ years in product management, product marketing, portfolio and/or audience marketing experience, in a complex global organization, preferably in B2B technology and your key talents are...
Ready to share and implement validated practices on day one, including a demonstrated ability to author and implement outstanding insights plans, positioning, messaging, segmentation, and strategic, impactful go-to-market and adoption plans
Highly functioning within ambiguity thanks to your unbridled curiosity and passion for unraveling complexity
Willing to learn and eager to partner, always ensuring you bring your peers along the journey
Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures
Why join us?
Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better - that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them the tools to do so.
At Expedia Group, we believe in bringing people together and creating an inclusive workplace where everyone belongs and can do their best work. We care about our employees' safety and wellbeing, so we're requiring new hires in the U.S. to be fully vaccinated against COVID-19 and present acceptable proof of vaccination before their start date as a condition of employment. Expedia Group will consider requests for a reasonable accommodation as required under applicable law.
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