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Lead Generation Specialist
2 months ago
Prospect and qualified marketing lead generation for the business.
Own all aspects of funnel strategy and tactics.
Design and implement marketing campaigns thru digital channels and social media.
Analyze marketing campaign results and preparing management reports on effectiveness and ROI.
Work with the SEO agency to improve traffic and ranking results.
Support content creators and when necessary create and contribute to new content creation.
Ensure prospects / leads generated data are well maintained and updated in CRM system.
Ability to find creative solutions in an efficient and rapid way.
Build network of external marketing support agencies & freelancers.
Provide sales enablement support when needed.
Exceed management targets and KPIs.
Job Requirements – Skills and Capabilities
Working experience with digital marketing & content creation tools.
Creative and analytical skills.
Email, video, social media marketing and Web analytics skills and experience.
SEO and SEM experience and understanding is preferred.
Performance marketing experience is preferred.
Outstanding written and verbal communication skills.
Positive attitude with growth mindset. Be open to coaching and feedback.
Capable to learn fast and adapt to new technologies and constantly changing work environment.
Self-motivator and capable of working independently.
Hands on person with strong problem solving skills.
Attention to detail and excellence in execution.
Qualifications
University degree.
Two years of digital marketing experience.
Fluency in written and spoken English.
Previous business experience in hospitality, travel, real estate industry marketing is preferred.
Experience with Adobe tools such as Photoshop, Illustrator, After Effects and Premier Pro is preferred.
Multilingual is preferred. Arabic or Russian are preferred second languages.
We are an equal opportunity employer committed to fostering diversity and inclusion in our workplace. We are committed to maintain a safe and productive work environment where diverse backgrounds and views are encouraged. We do not discriminate against race, gender, religion, color, origin, age, disability, or other classes.
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