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Product Marketing Manager

2 months ago

Austin, United States CreditShop Full time

Are you ready to build the future of our company?

About Mercury Financial

Mercury Financial is an innovative and growing financial services company with locations in both Austin, TX and Wilmington, DE. Our mission is to help customers build and maintain their financial future by offering them credit cards they can afford and understand. After only a few years, we’ve had great success building a significant credit card program, but we are aiming higher, which means we have lots of challenging problems for you to help us solve. Come onboard, work with some of the most talented individuals who thrive on collaboration and teamwork; and help us continue to build something special.

Location

Austin, Texas / Wilmington, Delaware

What it’s like to work here:

We foster a collaborative and innovative culture where you will be empowered to do your best work. All of our employees bring everything they have to their job and are part of a larger team working towards a greater goal. We do right by our employees, our partners, and our customers.

Role:

The Product Marketing Manager will support a cross-functional team. You will articulate the value and positioning of payment and collections programs to customers, coaching team leadership on go-to-market best practices, and collaborating with third party agencies. You will be a self-motivated key contributor who thrives in a fast-paced, high-growth environment.

Ongoing Strategy Development

Synthesize user insights and industry trends and leverage that analysis to develop recommendations for marketing and product strategies Competitive Tracking: understanding what others in our space are doing, and who we are up against in the company intelligence market Work cross-functionally with Product, Data Science, Research, and marketing execution to develop data driven strategies to deliver against company initiatives Messaging Framework Development

Clearly outline and define target audience (demographics, behaviors, and needs) Outline compelling narratives that drive the target audience to action Partner with Creative team to develop short and long form messaging to ensure effective and efficient in-market execution Ensure the delivery of ongoing messaging Go-to-Market Development

Develop plans to support launches and sustain products to achieve maximum impact and reach, including:

Launch strategy and timeline Marketing mix Messaging hierarchy Develop KPIs and success metrics for launch and sustain campaigns

GTM Implementation and Execution

Partner with Creative team to brief and develop messaging Partner with Analytics team to ensure that the appropriate tracking to measure success metrics Partner with Marketing Execution and Personalization teams to ensure appropriate execution against the GTM Ongoing Measurement and Optimization

Ongoing partnership with Analytics and Product teams to develop hypotheses to consistently improve performance and deliver against KPIs Consistently test new hypotheses to deliver program enhancements Cross-functional team alignment Develop and get buy-in on product marketing strategy to align with roadmap and team revenue goals You’re perfect for this role if you have:

7+ years’ experience in product marketing, integrated marketing and/or brand management experience, ideally for a B2C product Financial services collections experience, a plus Proven ability to influence and collaborate with cross-functional teams to execute integrated go-to-market plans, from research, to conception, to launch A strong strategic and analytical mindset with the ability to also think creatively Exceptional organizational and project management experience The ability to manage multiple projects simultaneously and meet deadlines Comfortable working in a fast paced, agile start-up environment Exceptional writing skills with a proven ability in storytelling to influence a C-suite audience Strong communication and presentation skills Why you’ll like working here:

This isn’t a place where you will fill a seat and keep your head down. This is a place where everybody is expected to help build something. This is a place where you can be involved and lead in your areas of expertise. So, how much do you believe in yourself? If you believe in your skills, in your drive and determination, we’ll give you the resources and room to show the world what you can do. Here are just a few of the benefits we offer:

Employer insurance coverage for employee & dependents Life insurance 401K with generous employer match Wellness program Monthly Company Events Hybrid Work Model

Mercury Financial is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability. #J-18808-Ljbffr