Digital Marketing Specialist Junior
3 weeks ago
Somos el primer grupo editorial y de comunicacin espaol, de capital familiar, que lidera una amplia oferta al servicio de la cultura, la formacin, la informacin y el entretenimiento audiovisual, con presencia en ms de 20 pases, conectando con 25 millones de personas cada da. Todos los profesionales y empresas del Grupo Planeta compartimos unos principios que tienen como base las personas, la tica, la calidad y la excelencia en el trabajo.
Descripcin de la oferta
En nuestro departamento transversal de Marketing Digital buscamos a un/a
Marketing Automation & CRM Specialist Junior , que trabaje la estrategia e implementacin de los planes de contacto en las distintas unidades de negocio del Grupo Planeta , muy enfocado/a a resultados.
Tu misin
ser conseguir que las marcas logren sus objetivos de negocio, ya sea una mayor apertura de las comunicaciones, la captacin de leads o ventas, a travs de la activacin de sus bases de datos.
Cmo ser tu da a da?
Definirs la estrategia ms adecuada a los objetivos de cada negocio en sus campaas de email, SMS y push notifications, planificndolas e implementndolas posteriormente.
Realizars tests A/B con el objetivo de mejorar los KPIs (OR, CTR, CTO y CR).
Definirs la segmentacin y personalizacin ms adecuadas para cada marca.
Analizars las campaas y propondrs acciones de mejora en base a estos resultados. Debers presentarlas al negocio, as que buscamos a alguien que se sienta cmodo/a exponiendo y defendiendo sus anlisis y propuestas.
Definirs y realizars dashboards con los principales KPIs, con informacin extrada de plataformas como Selligent, Salesforce, Hubspot...
Coordinars la interlocucin entre el negocio y los proveedores, ya sean agencias creativas o de desarrollo tcnico.
Qu buscamos en ti?
Experiencia en Marketing Automation, gestin de CRM y/o bases de datos.
Valoramos experiencia con Selligent Marketing Cloud.
Si tienes conocimientos de
SQL, HTML y CSS
ser un plus.
Que seas una persona metdica y meticulosa, ordenada, responsable y muy proactiva. Y, sobre todo, que te apasione tu trabajo y ests al da de las nuevas tendencias.
Que ests muy enfocado/a a resultados y sepas gestionar la interlocucin con los negocios y con nuestros partners.
Que sepas trabajar en equipo y busques ayudar y facilitar el trabajo a los dems. Queremos que aportes tanto valor profesional como personal.
Formar parte de un equipo de expertos y expertas, donde todos aportamos y donde se respira muy buen ambiente de trabajo.
Pertenecer a la Divisin de Innovacin, donde se gestan los nuevos proyectos del Grupo Planeta.
Trabajar en proyectos muy diversos y dentro de distintos sectores (editorial, innovacin, ecommerce, coleccionables, formacin).
Un contrato indefinido, con jornada completa y horario de oficina, con los viernes por la tarde libres.
Poder acceder a un interesante pack de beneficios sociales al formar parte del Grupo Planeta.
Realizar formaciones de idiomas (ingls y francs) y especficas sobre Marketing Digital, ms all de las sesiones que realizamos con grandes partners como Google, Selligent, Salesforce o Facebook.
Sector:
Editorial, Educacin y Formacin
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