PPC Expert

Strategize, plan, and execute SEO, pay-per-click, social media, display, inbound and outbound marketing campaigns on behalf of clients Craft and manage PPC campaigns in Google Adwords, Microsoft Advertising, LinkedIn, Facebook and Twitter, and ABM platforms Define content development, syndication, distribution, and link-building strategies Draft detailed SEO site audits and reports through a technical, content and off-site lens to ensure that they consistently adhere to SEO best practices Analyze and translate data from web analytics into actionable plans Advise clients on SEO best practices Create digital marketing plans and discuss them with clients and prospects, in collaboration with an account manager. Work with internal team to ensure that UX, design, development, content strategy is contributing to the success of our clients’ overall digital marketing goals and plans. Build and optimize powerful B2C campaigns in Google, Bing & Yahoo across several partners to build brand and interest for our clients, who primarily serve niche markets and industries Weekly reporting and communication regarding campaign development, timelines, analysis, and results. Manage digital advertising budget and spend, including bid management Execute bid changes based on pacing and performance Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages. Monitor SEO performance by utilizing SEO tools such as SEMRush, Search Console, Google Analytics and Google Data Studio. Synthesize information to clearly communicate key learnings, actionable strategy, testing opportunities, and recommend new opportunities to internal stakeholders and partners. Communicate to a diverse set of teams; use data and insight to make a case for what you need to be successful Develop annual, quarterly and project-level SEO strategies designed to maximize performance across Technical, Content and Off-site SEO to achieve business goals Conduct ongoing keyword research to apply a customer-first lens to marketing initiatives; use these insights to support strategic and tactical recommendations across clients’ digital ecosystems Maintain and manage search tools to identify site issues and collaborate with the development team to resolve defects Ensure alignment between paid search and organic search strategies Advise on content types, topics, and keywords to explore to maximize clients’ search rankings Provide training to others in the organization on issues important to SEO Constantly monitor and communicate changes in industry trends and search engine algorithms both internally and to clients. Estimate, strategize and support the sell-in of new SEO initiatives, in conjunction with sales and account team members Develop working plans for upcoming and in-motion SEO engagements (weekly/monthly resource planning, initiative prioritization, key milestones, etc.) in collaboration with the project management team Assign and oversee skill level-appropriate SEO tasks/responsibilities for other team members . #J-18808-Ljbffr