Digital Marketing Specialist Junior
3 weeks ago
Somos el primer grupo editorial y de comunicación español, de capital familiar, que lidera una amplia oferta al servicio de la cultura, la formación, la información y el entretenimiento audiovisual, con presencia en más de 20 países, conectando con 25 millones de personas cada día. Todos los profesionales y empresas del Grupo Planeta compartimos unos principios que tienen como base las personas, la ética, la calidad y la excelencia en el trabajo.
Descripción de la oferta
En nuestro departamento transversal de Marketing Digital buscamos a un/a
Marketing Automation & CRM Specialist Junior , que trabaje la estrategia e implementación de los planes de contacto en las distintas unidades de negocio del Grupo Planeta , muy enfocado/a a resultados.
Tu misión
será conseguir que las marcas logren sus objetivos de negocio, ya sea una mayor apertura de las comunicaciones, la captación de leads o ventas, a través de la activación de sus bases de datos.
¿Cómo será tu día a día?
Definirás la estrategia más adecuada a los objetivos de cada negocio en sus campañas de email, SMS y push notifications, planificándolas e implementándolas posteriormente.
Realizarás tests A/B con el objetivo de mejorar los KPIs (OR, CTR, CTO y CR).
Definirás la segmentación y personalización más adecuadas para cada marca.
Analizarás las campañas y propondrás acciones de mejora en base a estos resultados. Deberás presentarlas al negocio, así que buscamos a alguien que se sienta cómodo/a exponiendo y defendiendo sus análisis y propuestas.
Definirás y realizarás dashboards con los principales KPIs, con información extraída de plataformas como Selligent, Salesforce, Hubspot...
Coordinarás la interlocución entre el negocio y los proveedores, ya sean agencias creativas o de desarrollo técnico.
¿Qué buscamos en ti?
Experiencia en Marketing Automation, gestión de CRM y/o bases de datos.
Valoramos experiencia con Selligent Marketing Cloud.
Si tienes conocimientos de
SQL, HTML y CSS
será un plus.
Que seas una persona metódica y meticulosa, ordenada, responsable y muy proactiva. Y, sobre todo, que te apasione tu trabajo y estés al día de las nuevas tendencias.
Que estés muy enfocado/a a resultados y sepas gestionar la interlocución con los negocios y con nuestros partners.
Que sepas trabajar en equipo y busques ayudar y facilitar el trabajo a los demás. Queremos que aportes tanto valor profesional como personal.
Formar parte de un equipo de expertos y expertas, donde todos aportamos y donde se respira muy buen ambiente de trabajo.
Pertenecer a la División de Innovación, donde se gestan los nuevos proyectos del Grupo Planeta.
Trabajar en proyectos muy diversos y dentro de distintos sectores (editorial, innovación, ecommerce, coleccionables, formación…).
Un contrato indefinido, con jornada completa y horario de oficina, con los viernes por la tarde libres.
Poder acceder a un interesante pack de beneficios sociales al formar parte del Grupo Planeta.
Realizar formaciones de idiomas (inglés y francés) y específicas sobre Marketing Digital, más allá de las sesiones que realizamos con grandes partners como Google, Selligent, Salesforce o Facebook.
Sector:
Editorial, Educación y Formación
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