Trade Show Specialist
2 months ago
Tyler's Technologies' Marketing team is hiring a Trade Show Specialist responsible for collaborating and executing multiple aspects of trade show management for various sales teams. Primary responsibilities will include customizing the trade show experience for target audiences to achieve Tyler's strategic goals and ensuring that trade show delivery is consistent. The trade show specialist will handle trade show budget recommendations and management, lead management, booth inventory/shipping and exhibit support.Tyler participates in approximately 800 trade shows annually across its eight divisions. Trade shows are one of the largest expenses in the Marketing budget and a significant part of our brand strategy. Successful administration of every trade show is critical to the success of our company's image and brand awareness.Trade Show Specialists serve as key contributors to advancing the company's trade show program through innovation, efficiency or analytics. The Trade Show Specialist is responsible for:Collaborating with sales to ensure maximum exposure and advantages at showsActively participating in continuing education/special studies to stay current on topics and trendsMaintaining and making recommendations on trade show budgetingThe trade show specialist must be able to:Keep track of multiple trade shows, booths and reps and ensure that the company is properly represented, while being meticulous with detailsMake immediate decisions on-site at trade showsWork with a team of individuals in remote locations and maintain a positive attitudeOperate under minimal supervisionEstablish priorities and meet deadlinesHandle multiple tasks while paying close attention to details Responsibilities Responsible for identifying and managing trade shows the company should participateResearch trade shows to obtain the latest vendor informationResponsible for managing high-profile and large trade showsMeet with the marketing lead to review recommended trade showsGenerate budgetary reports and provide budget projections to the marketing leadTrack and analyze trade show demographics: # of attendees, job titles, etc. Explore, analyze and present sponsorship opportunities with vertical teamManage sponsorship opportunities in trade show marketingEnsure Tyler-brand consistency in marketing campaigns and trade show planningResponsible for all trade show logistics including:Selecting booth locationSubmitting approved company/divisional descriptionsSelecting/purchasing show services (electricity, materials handling, Internet, etc.) Securing and ensuring timely delivery of pre- and post-show lists Collecting and consolidating pre- and post-show sales feedback either through surveys or direct interaction with sales repsEnsuring that all appropriate materials arrive at the show for installationGenerating post show budget versus expense reportingCoordinating the execution of show-related marketing campaigns in collaboration with marketing specialistsDevelop and maintain positive working relationships with all clients which may include associations, Tyler clients, Tyler staff and third-party vendors.Meet with the vertical marketing management at least on a monthly basis to discuss items for which the trade show specialist is accountable, including but not limited to:Awareness of marketing communications campaigns and their impact on trade showsBudget versus expenses: identified discrepancies in time to make course corrections as well as post showNew show requests: basic due diligence, work with trade show specialist and analyst as appropriate Excessive cancellations/substitutions made by sales Challenges, obstacles, suggested changes/modifications to processesUtilizing trade show management software, the trade show specialist is responsible for maintaining trade show records including:Comprehensive files for each trade show All associated costs Pre- and post-show attendee lists Based on initial feedback from marketing, work with sales to determine who will represent the company. Assist in finding alternate representation if needed. Responsible for distributing show information, determining any special requests that might be needed for each showResponsible for booth inventory to ensure availability and appropriateness for each show, and reporting effectiveness and usage of materials back to the marketing leadResponsible for tracking and coding all show related expenses to credit card statements and invoices with the proper account code for expense trackingMay be required to code FedEx bills for paymentResponsible for auditing/managing literature and promo item inventory, including producing and distributing regular inventory reporting to the marketing teamManage Tier 1/Tier 2 Show responsibilities include: Work with exhibit house to secure assets, arrange show services and shipping logisticsWork with vertical team to identify and execute engagement programs that align with established goals that drive booth trafficInitiate and/or lead pre-show meeting to communicate established goals for show and discuss all relevant activities surrounding the showResponsible for negotiating value adds and/or discounts for sponsorships to garner additional valueResponsible for executing lead management/engagement/return on objective reportingResponsible for ad-hoc marketing communications/trade show projectsAs a part of Tyler's corporate staff, you will make an impact on outcomes that affect various areas of the company. Your work will ultimately support our team members, clients, stakeholders, and the public sector.LocationPlano, Texas | Overland Park, KansasTravel10-25%QualificationsBachelor's degree in a related field or equivalent experience preferred, but not requiredTypically requires 3-5 years of trade show experienceCTSM or CTSM study recommendedExcellent organizational skillsBasic understanding of our industry and marketing conceptsStrong communication skillsProficiency in Microsoft Office productsAbility to travel 2-4 times a year for trade shows and internal meetings Great Place to Work & Grow Your CareerCome join us as we transform the public sector Our guide everything we do. We're also frequently recognized as a great workplace locally and nationally. See our many . Taking Care of You & Your FamilyYour health and well-being are important to us. That's why we invest in our team members by offering competitive benefits to support their health and financial wellness. .
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