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Marketing Specialist

3 months ago

Plano, United States NACCO Industries Full time
CURRENT EMPLOYEES - Please apply using "Jobs Hub" in Workday. This career site is for external applicants only.

Employee Type: Regular

We are looking for an extremely motivated and proactive communications professional who can provide marketing support for promoting the company's services to current and potential customers.

This position will play a crucial role in developing and implementing marketing strategies to promote our company and its services. The Marketing Specialist will work closely with cross-functional teams to coordinate, develop and track marketing communications, which includes developing marketing material for the NACCO companies.

Overall, this position will support our communication and marketing efforts to keep the company looking and sounding professional and current.

Job Description:

Essential Duties and Responsibilities:

  • Collaborate with businesses to fully understand services and marketing needs and conduct market research and analysis to identify trends and competitive insights
  • Draft and propose marketing campaign recommendations, which may include social and online media, print media, direct mail, trade show materials, and other multimedia
  • Collaborate with the communications team to create, edit and coordinate communication/marketing campaign materials and presentations
  • Evaluate success of marketing campaigns using data-driven insights to optimize strategies and tactics
  • Work with external resources to coordinate, collect, and develop marketing content
  • Provide and report website tracking through Google Analytics for SEO strategy planning
  • Generate a regular report of media and social mentions of the company
  • Conduct industry research as needed
  • Proofread and edit various company publications
  • Assist with various communications meetings, including scheduling and planning
  • Collaborate with employees across the company to manage various marketing functions and to provide graphic design/writing/marketing support
  • Act as a communications/marketing consultant to a variety of internal groups by providing comprehensive customer service and ensuring consistency with company communication and marketing plans
Knowledge, Skills, and Abilities:
  • Creativity, analytical skills and strategic thinking
  • Responsiveness to internal customers and commitment to providing outstanding service
  • Excellent communication skills - both written and verbal
  • Ability to prioritize effectively and multi-task under deadline pressures
  • Exceptional work ethic committed to achieving quality results through attention to detail
  • Highly organized and can manage multiple projects independently
  • Strong sense of ownership and responsibility, as well as customer service
  • Works collaboratively
  • Must be able to interact with all levels of the organization's personnel
  • Advanced verbal skills, plus strong writing, editing, proofing and project management skills in not only print, but also electronic and intranet communications
  • Ability to interact effectively with people at all levels of the organization; solid team building, coaching and project delegation skills
  • Must be able to handle varied workloads
  • Work requires the ability and willingness to travel
Education, Training, and Experience:
  • Proficiency in Adobe Suite: InDesign, Illustrator, and Photoshop
  • Proficiency with Microsoft Office products, including Outlook and PowerPoint
  • Writing and graphic design experience
  • Demonstrated knowledge of Associated Press (AP) style
  • Experience with WordPress, Teams and/or SharePoint a plus
  • Social media content generation experience preferred
Minimum Education and Experience
  • Bachelor's degree Journalism, Public Relations, Marketing, or Communications
  • Three to five years of experience; preferably in Communications or Marketing


EEO Statement:

EEO/M/F/disability/veteran You must meet at least the specific minimum requirements listed above to be considered a qualified applicant.