Marketing Technology Specialist

2 weeks ago

Baltimore, United States Articulate Full time

Articulate is looking for a Marketing Technology Specialist to maintain and maximize our marketing technology platforms, data integrations, workflow processes, and campaign productions. This role will support the delivery of marketing operations projects that streamline our go-to-market initiatives and business objectives.

Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description.
You'll assist with the setup, documentation, and administration of the martech stack, including our marketing automation tool. The partnerships you strengthen with IT and other cross-functional teams will ensure data integrity between systems. You will help troubleshoot unforeseen issues and technical problems as they arise with oversight from your team and leadership.
The role contributes to the GTM team's success and reports to the Senior Manager, Marketing Operations.
What you'll do:

  • Support the development, testing, and enablement of ongoing and new marketing automation campaigns and workflows to streamline marketing operations
  • Perform day-to-day martech stack maintenance and troubleshooting, including setting up, testing, researching, updating, and launching projects
  • Help cultivate collaboration with internal and external partners in the marketing campaign production process
  • Assist in optimizing database architecture to support measuring lifecycle stages effectively by analyzing performance and recommending solutions to field management, unsubscribe parameters, and data purges
  • Maintain documentation of existing martech platforms and prepare drafts for new systems, including setup, configuration, user management, data integration, and campaign execution
  • Collaborate with various Marketing stakeholders on cross-channel campaigns to account for diverse needs
  • Communicate proactively with peers and leadership on plans, progress, and challenges
What you should have:
  • Suggested 2+ years of experience in marketing operations or other relevant fields
  • Experience using marketing automation, lead management, in-product tours, and other tools like Marketo, Salesforce, Intercom, Looker, Captello, Typeform, etc.
  • Understanding of database and segmentation best practices
  • Analytical and reporting skills to extract meaning and recommend actions
  • Excellent project management abilities
  • Outstanding communication skills
  • Ability and desire to learn quickly and troubleshoot problems
  • Attention to detail and flawless execution
  • Four-year college degree or equivalent experience
The pay range for this position is $66,400 to $99,600 for all US locations. Articulate takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. This position is also bonus eligible. Articulate also offers a robust suite of benefits, check out the website for a full list.About us
Articulate Global, LLC, is the leading SaaS provider of creator platforms for online workplace training. Founded by Adam Schwartz in 2002, Articulate provides creator tools and services that make it simple for enterprises and SMBs to develop, deliver, and analyze online workplace training that's engaging and effective. Increasingly, organizations must reskill employees for ever-changing remote and hybrid work environments, create learning cultures that attract and retain employees in a tight labor market, and use training to build more equitable, empowering, and engaging workplaces. Articulate helps organizations address these critical business needs with its creator platform for workplace training. Articulate 360-a suite of creator tools for online courses-was named the 7th most-loved product in the world by TrustRadius in 2021. And Rise-an all-in-one online training system that makes online training easy to create, enjoyable to take, and simple to manage-is the first creator platform for SMBs and departments within the enterprise. Articulate has more than 118,000 customers in 170 countries and counts all 100 of the Fortune 100 companies as customers.
Named one of Inc. Magazine's Best Workplaces 2022 and a leader in building a human-centered organization, Articulate is guided by a commitment to provide the best value to customers, do right by employees, and create an equitable, empowering workplace for all. As a human-centered organization, we honor people's humanity knowing that each person's unique history, vulnerabilities, and social location inform how we show up with one another. We embrace our connectedness, aware that what we do and say impacts others. We give each other grace because we are all works in progress, learning and evolving every day. And we take responsibility for ourselves and are serious about our accountability to each other. In all we do, we strive to create an equitable, sustainable, and empowering workplace while we drive results for the business and make a positive impact in the world. Read more about our values here.
Articulate Global, LLC is an Equal Employment Opportunity and Affirmative Action employer and complies with all applicable federal, state, and local fair employment practices laws. All employment decisions at Articulate are based on business needs, job requirements, and individual qualifications directly related to the job, without regard to any protected characteristic or class, including, but not limited to, race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. Qualified candidates with criminal histories will be considered for this role in a manner consistent with applicable law. Articulate is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation related to the application process due to a disability, you may contact us at hr@articulate.com. (For information about Articulate's privacy practices, please view our Privacy Notice)
As an organization, we participate in E-Verify.

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