Marketing Specialist

3 weeks ago


Baltimore, United States Brightview Senior Living Full time

About Us:

We are honored that Brightview Senior Living has been recognized as one of Fortune Magazine's 100 Best Companies to Work For in 2023

We're in the top 100 across all industries, and all companies no matter how large or small...and we're the ONLY Senior Living company on the prestigious list

Overview:

Do you want a career where you are empowered to make a difference while working for a company named Fortunes 100 Best Companies to Work For....in a flexible hybrid, remote/office environment?

The Marketing Specialist for Brightview Senior Living is a newly created position on our corporate Marketing team designed to support our 46 communities in their ability to generate leads and maintain high occupancy by providing brand marketing support.

The Brightview story is an inspiring oneand we need your help to keep driving the message that we are a great place to live AND a great place work across our portfolio.

If you are a Marketing enthusiast with at least 3 years of experience who is detailed-oriented and excellent at setting and managing schedules and campaigns while thinking strategically . . Brightview Senior Living wants to talk to you

Responsibilities:

What will you be doing:

  • Develop, implement, and track marketing campaigns such as email, direct mail, digital campaigns, events, traditional media, and more.
  • Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.
  • Ensure messaging is consistent between print and digital on projects requested by the sales team
  • Review marketing requests from sales teams to ensure all necessary information is included for internal marketing and ad agency assignments.
  • Manage requests for new community signage, including new A-frame signs, banners, flags, and directional signage.
  • Work with the marketing team and regional sales to develop quarterly lead-generation tactics.
  • Oversee photography shoot
  • Manage marketing promotional items vendor to include processing orders and invoices.
  • Consult with the Director of Marketing on requests for marketing pieces that require new creative
Qualifications:

You may be a great fit if you have:

  • Bachelors degree from a four-year college or university.
  • Minimum of 3 years of experience in traditional and digital marketing
  • Strong knowledge of various marketing analytics tools such as Google Analytics, Canva, Hubspot, CRM Systems, and Email Marketing Platforms
  • Excellent verbal communication skills and the ability to establish and maintain collaborative relationships with our ad agency, sales teams, and Brightview community associates.
  • Ability to juggle multiple projects while meeting demanding and competing deadlines, producing high-quality work, and projecting a positive attitude.
Why work at Brightview?:
  • We are as dedicated to you as you are to our residents and fellow associates.
  • We offer a diverse workplace with on the job training and growth opportunities for everyone.
  • Our vibrant communities are a fun place to work
  • We embrace a genuine commitment to STARS our core values of Service, Teamwork, Action, Reputation, and Success.

Brightview Senior Living is proud to operate state of the art senior living communities that offer Independent Living and Assisted Living residences as well as our innovative Dementia Care neighborhood known as Wellspring Village. We currently operate over 46 communities in 8 states and continue to grow



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