Digital Marketing Specialist

4 weeks ago

Baltimore, United States Pixelligent Full time
Summary

The Digital Marketing Specialist is responsible for helping maintain Pixelligent's brand. Duties include performing marketing research, strategizing with other marketing professionals, and creating content to aid in the success of marketing campaigns.

**This position has the potential to be hybrid after 3 months of employment onsite**

Essential Duties and Responsibilities

* This is not an inclusive list. Other duties may be assigned
  • Developing and implementing a digital marketing strategy.
  • Creating visual concepts for promotional activities.
  • Managing the digital marketing calendar.
  • Maintaining the online presence and reputation of the company.
  • Overseeing the creation and maintenance of social media content.
  • Tracking digital marketing performance.
  • Creating and updating digital marketing reports.
  • Working within the digital marketing budget.


Supervisory Responsibility

This position has no supervisory responsibilities.

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully.

Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains confidentiality.

Oral Communication - Listens and gets clarification; Responds well to questions.

Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Able to read and interpret written information.

Teamwork - Balances team and individual responsibilities; Contributes to building a positive team spirit.

Professionalism - Accepts responsibility for own actions; Follows through on commitments.

Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality.

Attendance/Punctuality - Is consistently at work and on time.

Dependability - Follows instructions, responds to management direction; Commits to long hours of work when requested by management to reach goals.

Initiative - Takes independent actions; Asks for and offers help when needed.

Requirements

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience
  1. Bachelor's degree in Marketing or similar field.
  2. Minimum of two (2) years experience as a Digital Marketing Specialist or similar role.
  3. Experience with digital marketing automation software.
  4. Experience with Google Ads and Google Analytics.
  5. Knowledge of web publishing.
  6. Proficiency with SEO tools.


Certificates, Licenses, Registrations

This position has no certification, licensure or registration requirements.

Language Skills

Ability to read, analyze, and interpret general business periodicals, professional journals, or technical procedures. Ability to write reports and business correspondence. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Mathematical Skills

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.

Reasoning Ability

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills

To perform this job successfully, an individual should have knowledge of Internet software; Spreadsheet software and Word Processing software.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit; walk; use hands to touch, handle or feel; and reach with hands and arms.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job operates in a laboratory and office environment. This role routinely uses standard office equipment.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without prior notice.

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