Business Development Director
4 weeks ago
About Us
Freeman is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, Freeman’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 96-year legacy in event management as well as new technologies to deliver moments that matter.
Summary
This position will focus on strategic sales and engagement with net new clients and banners. The position will work with some of the world’s leading brands to understand their event objectives, audiences and challenges, and then deliver smart, strategic, results-driven sales recommendations across the enterprise Freeman portfolio with a focus on professional services that build long lasting and engrained relationships between brand and agency.
This role will be responsible for adhering to the overarching Agency strategy through prospecting, event attendance, lead identification, proposal management, and the facilitation of a smooth handover to Account Directors as available. The position requires a solid base level of business acumen and ability to maintain and report on pipeline progress in addition to other ad hoc analytics as required. The position will manage multiple competitive proposal and projects per year in varying capacities and may work on projects independently or as part of a larger team.
This position will support our Business Development team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 2-3 days per week. The ideal candidate will be based out of any of the following locations:
Dallas, TX
Orlando, FL
Nashville, TN
Chicago, IL
Washington, DC
Essential Duties & Responsibilities
Proactively hunt net new banners and logos (in context and beyond the Agency growth strategy)
Hunt for both agency professional services in addition to enterprise solution selling
Create strong relationships with key client stakeholders at both senior and mid-management levels to support pre and post sales opportunities
Understand the competitive landscape and market trends for large market events, corporate events, special events and tradeshow sales
Records all contact and activity in Salesforce
Responsible for the development and/or creation of sales materials—prospectus, PPT presentations, etc.
Understand and effectively communicate the company's value proposition, process and current partnerships
Help implement marketing strategies; analyzing trends and results for a consultative sales approach
Desire to own projects and exceed expectations, with ability to find solutions and deliver results within a rapidly changing, entrepreneurial, technology-driven culture
Ability to identify and solve client issues strategically
Excellent interpersonal skills, with the ability to communicate effectively with management and cross-functional teams, for both technical and non-technical audiences
Work with the Sales, Account Management and Operations, teams to implement targeted sales strategy
Develop relationships and processes that allow for seamless transition to account team once new banners are onboarded
Work collaboratively with the sales and marketing teams and fosters a culture of continuous process improvement and a more sophisticated Go-To-Market process
Report on key KPIs related to pipeline and professional growth
Education & Experience
Bachelor’s Degree (B.A.) from a four-year college or university
Eight (8) or more years of related experience
Has proven ability to manage their own book of accounts in the profitable production of revenue opportunities totaling approximately $4M or more
MUST be willing to consistently cold call and solicit new business
Knowledge of sales systems such as Salesforce.com, Workfront, Procim and others is required
Working knowledge of all Microsoft Office Software applications
Excellent customer service and organizational skills are required
Travel Requirements
Travel 25% to 50%
What We Offer
Freeman provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.
Medical, Dental, Vision Insurance
Tuition Reimbursement
Paid Parental Leave
Life, Accident and Disability
Retirement with Company Match
Paid Time Off
Diversity Commitment
At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws. #LI-Hybrid
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