Associate Director, Growth Marketing Manager
2 months ago
This is a senior marketing role supporting CreditSights, a Fitch Solutions Company. The Associate Director, Growth Marketing Manager for CreditSights is responsible for leading both strategy and execution for inbound and outbound marketing programs that drive brand awareness and lead acquisition. The role reports to the Marketing Director for CreditSights.
What We Offer:
- Great opportunity to join a high growth business with a collaborative, performance driven culture
- Be part of a center of excellence where we partner closely with colleagues across Marketing, Sales and Product
- Develop and execute integrated marketing campaigns to generate high-quality leads.
- Implement and manage lead nurturing programs to move prospects through the sales funnel.
- Collaborate with the sales team to ensure alignment on lead quality and follow-up processes.
- Create and implement demand generation strategies that drive awareness and interest in our products/services.
- Utilize a mix of channels including email marketing, content marketing, social media, PPC, SEO, webinars, and events.
- Develop compelling content and offers that resonate with our target audience.
- Use A/B testing, landing page optimization, and other techniques to enhance conversion rates.
- Monitor and report on key performance metrics, providing insights and recommendations for improvement
- Work closely with cross-functional teams including sales, product, and customer success to ensure cohesive marketing efforts.
- Provide regular updates and insights to stakeholders on the progress and performance of marketing initiatives.
- Stay current with B2B marketing trends and best practices to continually improve our strategies.
- Bachelor's degree in marketing, finance/credit or related area of study
- 5+ years of experience in B2B marketing role
- Experience in financial services/credit markets a plus
- Previous experience using marketing automation (i.e., Hubspot) and/or CRM database management (i.e., Salesforce.com) tools
- Proficiency in Microsoft Office
- Thinks analytically with sales outcomes in mind and how marketing activities translate into superior outcomes
- Innovative thinker, with a track record for translating strategic thinking into action plans and output
- Proven results collaborating with Sales Teams, creating and executing successful lead generation programs
- Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution
- Proven track record of measuring and improving the effectiveness of lead generation efforts and each level of the funnel
- Meticulous and thorough attention to detail
- Copywriting skills appropriate for demand generation
Why Fitch?
At Fitch Group, the combined power of our global perspectives is what differentiates us. Our global network of colleagues comes together to accomplish things greater than they ever could alone.
Every team member is essential to our business and each perspective is critical to our success. We embrace a diverse culture that encourages a free exchange of ideas, guaranteeing your voice will be heard and your work will have an impact, regardless of seniority.
We are building incredible things at Fitch and we invite you to join us on our journey.
CreditSights empowers financial professionals and the world's largest institutions with the independent research, covenant analysis, news and comprehensive market insights to make well-informed credit risk decisions. Comprised of CreditSights research, Covenant Review's legal analysis, and LevFin Insights, the combined CreditSights provides timely data, news, relative value recommendations and unbiased analysis of the investment-grade and high yield debt securities of more than 21,000 issuers around the world. Delivered through innovative platforms.
Fitch Solutions is a leading provider of insights, data and analytics. It informs investment strategies, strengthens risk management capabilities and helps identify strategic opportunities. Its analysts, lawyers, journalists and economists offer in-depth views on credit markets, credit risk, ESG, developed and emerging markets, industry sectors and individual credits.
Fitch Group is a global leader in financial information services with operations in more than 30 countries. Wholly owned by the Hearst Corporation, we are comprised of three main businesses: Fitch Ratings | Fitch Solutions | Fitch Learning.
For more information please visit our websites:
www.fitchratings.com | www.fitchsolutions.com | www.fitchlearning.com
Fitch is committed to providing global securities markets with objective, timely, independent and forward-looking credit opinions. To protect Fitch's credibility and reputation, our employees must take every precaution to avoid conflicts of interests or any appearance of a conflict of interest. Should you be successful in the recruitment process at Fitch Ratings you will be asked to declare any securities holdings and other potential conflicts prior to commencing employment. If you, or your immediate family, have any holdings that may conflict with your work responsibilities, you may be asked to divest yourself of them before beginning work.
Fitch Group is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.
FOR NEW YORK ROLES ONLY: Expected base pay rates for the role will be between $100,000 and $130,000 per year. Actual salaries will be determined on an individualized basis and may vary based on factors including but not limited to education, training, experience, past performance, and other job-related factors. Base pay is one part of Fitch's total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, long-term incentives, and other benefits sponsored by Fitch.
#LI-LOR
#LI-CreditSights
#LI-Hybrid
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