Marketing Proposal Specialist

3 weeks ago

St Louis, United States Lawrence Group Full time

The Enterprise Marketing Proposal Specialist

Lawrence Group is a place for dreamers.

That’s a quality we look for in our clients – and in our employees. These dreams – these ideas – inspire us. They move us forward. From the very beginning, we’ve built our culture to encourage this kind of thinking. We’ve never been about ego or hierarchy. And our approach is not about raw beauty or creativity. It’s about finding new ways to bring people together. Helping our clients make what they do more relevant, more impactful, and above all, more meaningful, for all.

Lawrence Group is a building design, development, and project delivery firm headquartered in St. Louis with offices in Austin, Florida and New York. With 170+ employees, Lawrence Group offers architecture, interior design, landscape architecture, furniture procurement, and graphic design services to a wide variety of clients, including housing, hospitality, healthcare, academic, and retail.

This position will adhere to the enterprise’s core values: • Legendary: We strive to be legendary, from the service we provide to our impact on the community. • Innovation: We are driven by ideas & creativity. We take calculated risks & embrace opportunities. • Growth: We seek sustainable growth for our clients, our organization, & our employees. • Heart: We lead with heart. We celebrate, appreciate & care for each other. • Trust: We rely on trust to pursue excellence. We speak honestly, act transparently & honor our commitments. Lawrence Group, KWK, Integrate Construction, and New + Found, a design, construction, and development consortium, is seeking an experienced marketing professional to provide support to the three-business unit enterprise in our St. Louis office.

The Enterprise Marketing Proposal Specialist is part of a larger Marketing & Communications team and will help strategize and implement marketing efforts for all four organizations: Lawrence Group, KWK, New + Found, and Integrate Construction. The main function of this role is to provide proactive management of written responses to Requests for Information (RFIs), Requests for Qualifications (RFQs), and Requests for Proposals (RFPs).

The key responsibilities include:

• Leads proposal preparation/production process from start to finish, including participating in go/no go discussions; kickoff meetings, storyboarding/capture planning/win strategy sessions and review meetings; manages proposal production; and ensures on-time delivery of high-quality responses. • Works in coordination with Senior Marketing Manager, Marketing Assistant, Marketing Project Manager, and Enterprise Leadership to provide end-to-end support for proposal submissions to ensure delivery of well-written, compelling, and compliant responses. • Participates in win strategy development and refinement, translating win strategies into key themes and producing compelling submissions using benefit statements, graphics, and proofs. • Ensures compliance with all RFQ/RFP requirements. • Researches and synthesizes information from multiple sources into a cohesive and persuasive final product. • Develops compelling proposal content based on information gathered from the project team, SMEs, market research & data analyst, and other sources. • Develops and executes ideas for custom tables and graphics. • Ensures proposals are tracked in Treblehook CRM platform and content is archived appropriately. • Works with stakeholders at all levels, including senior leadership, to facilitate knowledge sharing and improve content development processes. • Contributes to the development and continuous improvement of the proposal team regarding processes, tools, and templates.

Position Requirements: • Bachelor's degree in business administration, marketing, communications, or related area, plus 7+ years of experience in Marketing or Communications; and/or equivalent experience/training • The ability to design, edit and produce in Adobe InDesign is required. • AEC-specific proposal production experience is REQUIRED • Strong organizational and project management skills, as well as attention to detail • Excellent written and verbal communication skills • Must have outstanding copywriting, editing, and proofreading skills • Must be a self-starter and able to independently move projects forward and prioritize tasks • Ability to manage deadlines and expertly handle multiple simultaneous projects/proposals • Experience utilizing CRM databases a significant plus

Supervisory Responsibility: This position has no supervisory responsibilities.

Work Environment This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands This position requires no minimum ability to lift, bend or stand.

Position Type and Expected Hours of Work This is a full-time position. Days and hours of work are Monday through Friday, 8 hours, with some overtime when necessary.

Travel Minimum travel is required for this position.

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