Partner Marketing Specialist
2 weeks ago
Why WWT?
Fueled by creativity and ideation, World Wide Technology strives to accelerate our growth and nurture future innovation. From our world class culture, to our generous benefits, to developing cutting edge technology solutions, WWT constantly works towards its mission of creating a profitable growth company that is a great place to work. We encourage our employees to embrace collaboration, get creative and think outside the box when it comes to delivering some of the most advanced technology solutions for our customers.
At a glance, WWT was founded in 1990 in St. Louis, Missouri. We employ over 10,000 individuals and closed nearly $17 Billion in revenue. We have an inclusive culture and believe our core values are the key to company and employee success. WWT is proud to announce that it has been named on the FORTUNE "100 Best Places to Work For" list for the twelfth consecutive year
Want to work with highly motivated individuals that come together to form high performance team? Come join WWT today
The purpose of this job is to develop, execute and report against the marketing strategy and participation in WWT’s annual Joint Advertising and Marketing (JAM) Program for assigned WWT Technology Partners, and priority GTMs of the Global Solutions & Architecture Team and Sales organizations related to the specific Partner to drive increased growth and revenue with the partner.
The Partner Marketing Specialist is part of the Partner Marketing team, which is part of the Marketing & Proposals department, and reports through the VPs of the department, who then reports to the CEO. The Partner Marketing Specialist works closely with teammates and partners across Corporate Marketing, Creative Services, Digital Marketing, Analytics and Sales Marketing, as well as with the Global Solutions & Architecture Team, Sales, Global Partner Alliances and Executive Leadership.
This job supports the development of integrated marketing strategy and execution for the Partners, and priority GTMs of the Global Solutions and Architecture team and Sales.
Develops integrated marketing plan and strategies for the Partner, that delivers against WWT core value proposition and priority GTMs by leveraging key market insights to drive positive business results.
Marketing owner for:
Execution and reporting of Partner’s participation in WWT’s annual (JAM) Joint Advertising & Marketing Program
All specific Partner related content on wwt.com
WWT presence on Partner website and channels
Works cross functionally to develop integrated marketing plans across paid, owned and earned platforms
Makes significant contributions towards the generation of new business and growth opportunities
Collaborate and align with internal teams (Global Solutions & Architecture, Sales, Marketing and Alliances) and external (Partners specific to role) to develop relevant marketing programs and strategies
Leads/Assists in market research and competitive benchmarking
Focuses on outcome analysis to understand the effectiveness of tactics within the agreed upon WWT and Partner goals.
Deploys marketing campaigns that drive brand awareness, customer acquisition, expansion and retention aligned with partner, practice and sales priorities.
Data gathering and collection: use provided tools and platforms to search, filter and collect relevant statistics and results. (CTR, exit and bounce rates, session time, avg pages per session, pipeline, revenue, etc.)
Marketing analysis and insights: review and analyze campaign and marketing performance data utilizing dashboards and reports provided by WWT’s Analytics and Digital Marketing teams or agencies to formulate insights and recommendations on how to adjust, prioritize and optimize efforts for subsequent campaign phases or marketing programs.
Includes development of timelines, budgets, OEM funding (acquisition & proof of performance), SF campaign management and execution of deliverables, including obtaining the appropriate approvals and development of creative briefs
Deliverables of projects may include signage, video, collateral, website content, emails, ads, PR, events, and promotions.
Works with agency partners and across all WWT internal functions to develop and execute specific programs.
Prepares presentations and clearly communicates findings from initiatives to management and the broader organization, ie. Partner QBRs, ATSMs
Measures outcomes of marketing efforts with regular quantitative-driven check-ins with leadership or as requested by manager, practice or partners, ie. Partner QBRs
If applicable, required to meet quarterly/annual goals or MOU milestones outlined by the OEM partner the role supports
Qualifications:
40 hours
fast paced, frequent change
required to respond to multiple internal/external customers (marketing, alliances, GS&A, sales, leadership, partners) and participate in partner QBRs (quarterly or more frequent if responsible for multiple)
Bachelor’s degree (4 years)
0-3+ years of experience in marketing or internship role that drove deeper engagement with target audiences, increased adoption and delivered bottom-line results.
Ability to think strategically and analytically to evaluate marketing campaigns.
Strong planning and organizational skills including the ability to manage several work streams simultaneously.
Experience and/or knowledge of content and digital strategies to support the entire buyers' journey -- from awareness through loyalty
Passionate about technology and strive to be up-to-date on the latest industry trends and market conditions.
Ability to collaborate, lead and work in a fast-paced organization
Excellent communications skills -- both written and oral
Both a team player and self-motivated. Ability to drive a project through to completion effectively and comprehensively, and to work with limited supervision in defining initial goals and addressing complex issues as they arise
Any special KSA’s
Experience with: SalesForce, Excel, Tableau, PowerPoint, Trello, Smartsheets, Marketing Cloud, Sprinklr, Google Analytics, Amplitude, Microsoft Teams, Cisco Webex
WWT offers excellent benefits and competitive compensation. Visit our company web page at
www.wwt.com
for more information.
Equal Opportunity Employer Minorities/Women/Veterans/Differently Abled
Some WWT customers have a COVID-19 vaccine requirement. In order to work on projects for these customers, employees must be fully vaccinated or have an appropriate religious or medical accommodation.
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