Marketing Specialist
4 weeks ago
Marketing Specialist at DiningRD
Overview:
DiningRD is seeking a dynamic marketing professional with a focus on implementing creative strategies to increase exposure, generate qualified leads, and drive business. DiningRD serves the senior living industry with consulting dietitians and powerful foodservice software (SaaS).
Responsibilities:
Lead Generation: Target lead generation within an existing client base for add-on services as well as developing new sales leads to feed the sales pipeline.
Content Creation: Build our online presence through regular content posts, social media platforms and optimized website content.
Social Media Strategy: Analyze and report on the performance and efficiency of campaigns; develop and monitor strategic marketing initiatives.
Communications: Coordinate mailing lists and establishing contacts
Agency Collaboration: Work with external agencies and vendors (writers, designers, etc.) as required.
Market Research: Continually seeking and researching new sources of prospective customers while providing recommendations to marketing and sales leadership.
Graphic Design: Develop and create marketing materials, such as sales and product collateral, ensuring brand guidelines.
Sales Collateral Development: Write, proofread, and edit creative and technical content across different mediums.
Channel Partners: Collaborate directly with integration partners on marketing campaigns to drive revenue opportunities.
Web Management: Maintain the corporate website with updates and changes.
Events Coordination: Plan and manage trade shows, conferences, events, and meetings.
Qualifications:
Bachelor's degree in marketing, Communications, Graphic Design, or related field.
Marketing experience with a SaaS Company or Marketing a SaaS product.
Strong intellect with problem-solving and analytical skills
Experience with SEO, Social Media Platforms, WordPress, Microsoft Office, Canva
Has an eye for design and detail?
Excellent communication and presentation skills
At least 5+ years of progressive experience in a marketing role
Position reports to Vice President, Sales & Marketing and is in St. Louis
Salary Range: $70,000+ depending on experience.
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