Sr. Director of Social Media

2 weeks ago


Salt Lake City, United States 24 Seven Talent Full time

24 Seven is partnering with a CPG company to help them find a Sr. Director of Social Media to join their team in an onsite role in Salt Lake City, Utah. This is a full-time direct hire opportunity that comes with excellent benefits.

The ideal candidate : will have 10+ years of experience in executing social media campaigns, tracking performance and ROI, working with high level executives and leading a social media team.

The Director of Social Media plays a crucial role in shaping the online presence and reputation of the organization, requiring a combination of strategic thinking, leadership skills, and a deep understanding of social media dynamics.

Responsibilities:

Develop and implement a comprehensive social media strategy aligned with overall marketing and business objectives.

Identify target audiences and tailor content to engage and resonate with them.

Build and lead a high-performing social media team, including managers, coordinators, content creators, and analysts

Oversee the creation and curation of engaging and shareable content across various social media platforms.

Ensure that content is on-brand and aligns with the organization's messaging.

Plan and execute social media campaigns to promote products, services, and brand awareness.

Monitor and analyze campaign performance, adjusting as needed.

Utilize social media analytics tools to track KPIsand provide regular reports to leadership.

Monitor social media channels for industry trends, competitor activities, and relevant conversations

Develop and manage the social media budget

Recommend and implement new strategies based on emerging trends

Qualifications:

10+ years of experience in the fields of social media, media creation, and marketing

Strong understanding of digital marketing principles and how social media fits into the broader marketing strategy.

Proficient in analyzing social media metrics and using data to inform decision-making

Excellent written and verbal communication skills, with the ability to convey the brand's message effectively.

Experience leading and managing a social media team

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