Social Media Specialist
Found in: Talent US C2 - 2 weeks ago
- Flexible Scheduling
- Overtime available if requested
- Partial Remote work available after 90 days
- Career Growth Opportunities
- Bonus & Commission Pay
Job Summary Social Media Specialist
The social media specialist is in charge of representing each client across social channels as the voice of the brand. They are responsible for researching brand-relevant topics and social media trends, curating visual content, developing engaging copy, scheduling content across social media channels, as well as social response management and engagement.
Success in this role will be measured by an upward trend in each client’s brand awareness, social analytics, and lead/sale conversions. The social media manager provides each client with the guidance needed to enhance their online presence.
Responsibilities
- Analyze client's onboarding documents and information
- Create content planning calendar for quarterly and annual opportunities
- Conduct research on popular and emerging trends
- Oversee tasks for junior social media assistants (if applicable)
- Discover audience preferences
- Create written, video, and image content for a variety of social media platforms designed to create buzz and pique interest
- Schedule social media content across all platforms
- Maintain up-to-date knowledge of all social media platforms and updates
- Respond to customer comments, questions, and concerns submitted via social media in a timely manner
- Occasionally weekend availability
Qualifications
- 2+ years of experience in relevant roles in social media and branding
- Familiarity with all major social media platforms
- Professional in client and internal interactions
- Organized and ability to self-manage and prioritize
- Excellent written communication skills with the ability to create high volumes of engaging content
- Understanding of best practices in online marketing and social media marketing
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