Marketing Manager
4 weeks ago
Do you want to work for the global leader in the language services and technology industry? Are you interested in helping international brands/organizations find and implement solutions that allow them to communicate, operate and sell their products and services efficiently and effectively? And are you the type of person who enjoys working in an innovative and vibrant workplace? Then TransPerfect is for you
So you like what you hear but havent worked in language before? That is not a problem, TransPerfect is far from just a translation agency. Our services portfolio covers everything from business support services such as interpretation, multicultural and digital marketing, SEO and website globalization to multimedia work, video, e-learning and training, and legal support services. All services and client partnerships are aided by best-in-breed software platforms, specialized in optimizing business processes.
Full details on the role are below:
Position Summary:
TransPerfect Legal is in search of a Marketing Manager with transformative strategy and execution skills to step in and to our marketing and communications department.
The ideal candidate would be a confident and proven leader with deep experience overseeing multi-channel marketing efforts, including content marketing programs, events, sales support and enablement, digital and social strategy, and personnel management/talent development.
TransPerfect Legal is the leading global of legal technology and support, working with leading law firms and corporate legal departments worldwide to provide eDiscovery, forensic technology and consulting, document review, language services, and full case consulting solutions. With offices in 120+ cities and 50+ countries, TransPerfect Legal offers unparalleled local and regional support in almost every major legal market worldwide.
Growth is what drives and defines TransPerfect, and we are keenly focused on innovation and problem solving to enable our legal clients to succeed. Your role will give you the chance to work with senior leadership within TransPerfect to strategize, build, and execute programs and campaigns that directly support and grow our diverse business units.
The ideal candidate will have 5+ years of previous experience in marketing strategy, execution, and management with a track record of developing people, delivering results, and earning trust and investment from key executive-level stakeholders.
Our team at TransPerfect Legal serves a broad audience, which means youll get the opportunity to wear many hats and impact many areas as both a strategist and executor. This isnt a thinking positionits a thinking and doing position. Everyone gets their hands dirty at TransPerfect. We have resources and vendor partners that are yours to hold accountable, but ultimate responsibility (and credit, assuming things go well) belongs to you.
Success in this role depends on your ability to accurately and reliably understand company objectives, to align, coordinate, and motivate resources with competing priorities, and to, and convey results to team leadership and key stakeholders.
Responsibilities:
- Strategize, plan, and coordinate high impact brand marketing campaigns.
- Create visual assets such event materials, digital marketing deliverables, and awareness campaigns by working with self-service graphic design platforms and our internal graphic design team.
- Write copy for brand marketing assets and promote via social media, email marketing, and digital campaigns in conjunction with our internal digital marketing team
- Utilize project management as well as event management platforms to track processes, costs, and tasks as well as event lead capture activities.
- Provide metrics and recaps to give visibility for Senior Management into brand marketing initiatives.
- Work with TransPerfect key suppliers to ensure we get the most value out of those relationships (budgetary but also in terms of the services we receive).
- Own fiscal responsibilities of your campaigns and events, maximizing resources to deliver impressive, valuable experiences that remain within budget.
- Plan and execute on-site event support and real-time brand promotionmaking sure these events run smoothly, efficiently, and on schedule. Our events are local, regional, national, and international.
- Work closely with the TransPerfect sales team, as brand marketing is an integral part of our growth strategy, and we want you to drive that growth.
- Help to determine event KPIs and continuously strive to make each campaign better than the last.
- Build strong relationships with external stakeholders and suppliers to ensure that all event objectives and deliverables are met.
Requirements:
- 5+ years of experience in marketing
- Strong preference for candidates with experience in eDiscovery, litigation support, or the legal industry
- Must be able to demonstrate quantifiable success for previous lead generation efforts
- Exceptional project management and resource/vendor coordination skills
- Ability to manage multiple concurrent strategies across different verticals and channels
- High-level communication (written and verbal) skills in English
- Travel 10%
Education/Certification:
- Minimum bachelors or its equivalent, with preference for marketing, communications, or other relevant fields
- Relevant advanced degrees preferred but not mandatory
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