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Digital Marketing Manager

4 months ago

Raleigh, United States JTI Inc Full time

We're JTI, Japan Tobacco International and we believe in freedom. We think that the possibilities are limitless when you're free to choose. In fact, we've spent the last 20 years innovating, creating new and better products for our consumers to choose from. It's how we've grown to be present in 130 countries.

But our business isn't just business. Our business is our people. Their talent. Their potential. We believe when they're free to be themselves, grow, travel and develop, amazing things can happen for our business.

That's why our employees, from around the world, choose to be a part of JTI. It is why 80% of employees feel happy working at JTI. And why we've been awarded Global Top Employer status, ten years running.

So when you're ready to choose a career you'll love, in a company you'll love, feel free to #JoinTheIdea.

Learn more: jti.com

Local Applicants Welcome.

Department: Marketing & Sales

Location: Raleigh, North Carolina

Reporting to: Digital & Innovation Strategy Manager

Role: Permanent, local contract

Digital Marketing Manager

About the Role


The Digital Marketing Manager is in charge of planning, developing, implementing and managing omni-channel B2B and B2B2C activation initiatives in collaboration with the JTI USA and global teams in line with brand priorities and business objectives; Is also responsible for leading continuous development of B2B Evolve (Connexus) trade engagement platform by engaging the sales and trade marketing team and driving online ordering project from a business lead perspective in collaboration with Trade Marketing, IT and global teams; Will establish business cases, build go-to-market strategies and engage Strategic Insights and Finance teams on establishing volume forecasts and financials.

What you will do
  • Lead B2B and B2B2C digital strategy and drive digitalizationa agenda in line with JTI USA business goals. Manage day to day operations of the trade platform Evolve/Connexus. Responsible for content development, retention, engagement. Work with key stakeholders to develop new creative assets for the website and mailers. Drive online ordering project from a business technical lead perspective in alignment with local and global stakeholders;
  • In charge of planning, developing, implementing and managing omni-channel consumer activation initiatives in line with JTI USA and brand objectives involving portfolio developments and structuring communication plans for retail and digital across available touchpoints; aligning and engaging JTI USA and global teams;
  • Manage day-to-day relationship with DBU across all relevant brand initiatives. Partner with cross-functional teams, including product development, branding marketing, customer service, legal, corporate affairs and IT;
  • Develop digital strategies and establish plans in line with business priorities involving online communication, messaging and activation with wholesale & retail partners; engage key stakeholders to drive execution across all touchpoints;
  • Connect with a wide array of data across retail (Nielsen, MSA), digital (GA) and qualitative/quantitative consumer research to draw actionable consumer centric insights and convert them into actionable business strategies. Establish business cases, build go-to-market strategies and engage Strategic Insights and Finance teams on establishing volume forecasts and financials;
  • Recruit, motivate and guide the professional development of the team reporting directly and indirectly to the incumbent;
  • Manage various tasks and projects as they arise and upon manager's request.
Who We Are Looking For

A dynamic, passionate, and result-oriented person, with:

  • 4-7 years of experience in consumer and trade marketing. Experience across both, retail and digital marketing preferred;
  • Proficiency in English with excellent written and oral communication skills;
  • Bachelor's degree required in Business, Marketing or related field;
  • Must have both strong strategic capabilities as well as ability to be hands-on and manage tactical execution;
  • Strong collaborator with the ability to navigate projects within a complex organizational structure and stakeholders across functions;
  • Experienced in activating brands in both, a retail and online enviornment;
  • Thorough understanding of digital marketing principles;
  • Analytical skills and ability to develop strategies based on sound data analytics; familiar with Google Analytics and retail data (MSAi & Nielsen) a plus;
  • High proficiency in Microsoft Office, including Word, Powerpoint and Excel
  • Excellent project management skills;
  • Basic knowledge of webdevelopment and UX design;
  • B2B experience a plus; familiar with e-mail marketing services and consumer segmentation.
What We Offer

In JTI USA, we are proud to be recognized as Top Employer and awarded the Global Equality Standards certificate as we continue our dedication to equal pay and equal opportunities.

Our culture is what makes JTI USA a fun and exciting environment to work in. We value integrity, trust, empowerment, and freedom - freedom of choice, freedom of thought, freedom of expression, and freedom to be yourself.

We ask for accountability, ownership, results, and collaboration.

And we care for our people's well-being - In addition to the salary, you might want to enjoy the following:

  • Annual Performance based Bonus
  • Employee Stock Purchase Plan
  • Personal Development
  • Medical/ Dental & Vision Plan for employee & family members.
  • Life insurance
  • Matching 401(K)
  • Paid Time Off (PTO)
  • Paid Family Leave of 20 Weeks
  • Short-Term & Long-Term Disability
  • Education/ Tuition Assistance
  • Flexible Dress Code
  • Hybrid Work Setup
  • Snacks & Drinks
  • Office Parties
  • Volunteering Activities
  • Employee Assistance Program - counseling, for employees & family members.

In addition to other perks & benefits (i.e. fitness/ wellbeing activities, employee discounts, service awards, recognition program, etc.)