Digital Marketing Manager

2 weeks ago

Raleigh, United States Inn-Flow Full time

About the Job

Join Inn-Flow as our Digital Marketing Manager and play a pivotal role in sculpting the landscape of our digital advertising efforts. Reporting directly to the Vice President of Marketing, you'll spearhead the strategy and execution across our growth-centric paid advertising channels, including paid search, retargeting, paid social, and review sites. This role is crucial for someone eager to drive our core business growth objectives and work hand-in-hand with cross-functional teams to ensure our campaigns are not just visible but impactful.

What You Will Do

  • Strategy Development: Oversee the execution of our digital marketing strategy across key performance marketing channels such as Google, Microsoft, LinkedIn, and Meta.
  • Performance Analysis: Build, monitor, analyze, and report on the performance of paid campaigns, identifying key opportunities for growth and optimization.
  • Budget Management: Keep a vigilant eye on budget allocation, ensuring optimal spend across campaigns to maximize ROI.
  • A/B Testing: Design and implement A/B tests, leveraging data to drive decisions that enhance campaign performance across critical metrics.
  • Data Analysis and Reporting: Work closely with the data intelligence team to create dashboards that accurately measure campaign success, forecast trends, and unearth optimization opportunities.
  • Management Reporting: Develop and deliver comprehensive management reports, presentations, and insights that inform strategic decisions.
  • Conversion Rate Optimization: Collaborate with marketing operations and external agencies to optimize landing page conversions, spearheading tests and reporting on outcomes.
  • Lead Management: Enhance lead flow and reporting processes in partnership with marketing operations to ensure seamless lead management and nurturing.

What You Need

  • Experience: At least 3 years of hands-on B2B marketing experience in developing and executing digital campaign strategies, particularly in Paid Search (SEM via Google Ads & Microsoft Ads) and Paid Social (LinkedIn, Meta).
  • Analytical Skills: A deep understanding of GA4 for detailed analysis and reporting, coupled with a data-driven mindset.
  • Collaborative Communication: Proven ability to work effectively with both creative and technical teams to develop integrated campaign strategies.
  • Organizational Skills: Exceptional organizational abilities and a strong sense of ownership over your work.
  • Quantitative Analysis: Demonstrated expertise in quantitative analysis, with a creative approach to testing methodologies and campaign optimization.

What Makes You a Standout

  • Looker Studio Experience: Proficiency in creating Looker Studio reports for in-depth reporting and budget monitoring.
  • Review Site Management: Experience managing pay-per-lead programs on review sites like HotelTechReport, Gartner, and G2.
  • Marketing Stack Familiarity: Hands-on experience with tools like HubSpot, WordPress, and SEM Rush.
  • Creative Execution: Exceptional visual design and copywriting skills, with a proven track record of bringing creative marketing ideas to life, enhancing product visibility and customer.
  • SaaS Knowledge: Prior experience in a SaaS environment, particularly in roles that involve conversion rate optimization and digital marketing strategy.

A Little About Inn-Flow

One Solution. Built for Hotels.

Inn-Flow operates at the cutting edge of hospitality and technology, dedicated to solving the hotel industry's most common challenges, enhancing efficiency, and driving performance. Our comprehensive suite of applications for Accounting, Labor Management, Procurement, and Sales, along with specialized Payroll and Accounting Services, are designed to streamline hotel operations. Emphasizing Automation, Integrations, and Visibility, our solutions not only stand strong on their own but also showcase Inn-Flow's core strengths when combined.

Employee Benefits & Culture

We value the talent and dedication it takes to make Inn-Flow a leader in hotel ERP solutions. We're committed to rewarding our team with premium benefits, including health, dental, vision insurance, flexible work-from-home policies, generous vacation time, 401k investment opportunities, continuing education, and employee discounts at major hotel brands.

Equal Opportunity Employer

Inn-Flow is proud to be an Equal Opportunity Employer, upholding a work environment free from discrimination and harassment. We make our hiring decisions based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, family status, or any other protected status. We stand firmly against discrimination and harassment in any form.

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