![JTI Inc](https://media.trabajo.org/img/noimg.jpg)
Digital Marketing Manager
3 weeks ago
We're JTI, Japan Tobacco International and
we believe in freedom . We think that the possibilities are limitless when you're free to choose. In fact, we've spent the last 20 years innovating, creating new and better products for our
consumers to choose from . It's how we've grown to be present in 130 countries.
But our business isn't just business. Our business is our people. Their talent. Their potential. We believe
when they're free
to be themselves, grow, travel and develop,
amazing things can happen for our business .
That's why our employees, from around the world, choose to be a part of JTI.
It is why 80% of employees feel happy working at JTI.
And why we've been awarded
Global Top Employer status, ten years running .
So when you're ready to choose a career you'll love, in a company you'll love, feel free to #JoinTheIdea.
Learn more: jti.com
Local Applicants Welcome.
Department:
Marketing & Sales
Location:
Raleigh, North Carolina
Reporting to:
Digital & Innovation Strategy Manager
Role:
Permanent, local contract
Digital Marketing Manager
About the Role
The Digital Marketing Manager is in charge of planning, developing, implementing and managing omni-channel B2B and B2B2C activation initiatives in collaboration with the JTI USA and global teams in line with brand priorities and business objectives; Is also responsible for leading continuous development of B2B Evolve (Connexus) trade engagement platform by engaging the sales and trade marketing team and driving online ordering project from a business lead perspective in collaboration with Trade Marketing, IT and global teams; Will establish business cases, build go-to-market strategies and engage Strategic Insights and Finance teams on establishing volume forecasts and financials.
What you will do
Lead B2B and B2B2C digital strategy and drive digitalizationa agenda in line with JTI USA business goals. Manage day to day operations of the trade platform Evolve/Connexus. Responsible for content development, retention, engagement. Work with key stakeholders to develop new creative assets for the website and mailers. Drive online ordering project from a business technical lead perspective in alignment with local and global stakeholders;
In charge of planning, developing, implementing and managing omni-channel consumer activation initiatives in line with JTI USA and brand objectives involving portfolio developments and structuring communication plans for retail and digital across available touchpoints; aligning and engaging JTI USA and global teams;
Manage day-to-day relationship with DBU across all relevant brand initiatives. Partner with cross-functional teams, including product development, branding marketing, customer service, legal, corporate affairs and IT;
Develop digital strategies and establish plans in line with business priorities involving online communication, messaging and activation with wholesale & retail partners; engage key stakeholders to drive execution across all touchpoints;
Connect with a wide array of data across retail (Nielsen, MSA), digital (GA) and qualitative/quantitative consumer research to draw actionable consumer centric insights and convert them into actionable business strategies. Establish business cases, build go-to-market strategies and engage Strategic Insights and Finance teams on establishing volume forecasts and financials;
Recruit, motivate and guide the professional development of the team reporting directly and indirectly to the incumbent;
Manage various tasks and projects as they arise and upon manager's request.
Who We Are Looking For
A
dynamic, passionate,
and
result-oriented
person, with:
4-7 years of experience in consumer and trade marketing. Experience across both, retail and digital marketing preferred;
Proficiency in English with excellent written and oral communication skills;
Bachelor's degree required in Business, Marketing or related field;
Must have both strong strategic capabilities as well as ability to be hands-on and manage tactical execution;
Strong collaborator with the ability to navigate projects within a complex organizational structure and stakeholders across functions;
Experienced in activating brands in both, a retail and online enviornment;
Thorough understanding of digital marketing principles;
Analytical skills and ability to develop strategies based on sound data analytics; familiar with Google Analytics and retail data (MSAi & Nielsen) a plus;
High proficiency in Microsoft Office, including Word, Powerpoint and Excel
Excellent project management skills;
Basic knowledge of webdevelopment and UX design;
B2B experience a plus; familiar with e-mail marketing services and consumer segmentation.
What We Offer
In
JTI USA,
we are proud to be recognized as
Top Employer
and awarded the
Global Equality Standards
certificate as we continue our dedication to equal pay and equal opportunities.
Our
culture
is what makes JTI USA a
fun
and
exciting
environment to work in. We value
integrity, trust, empowerment,
and
freedom
- freedom of choice, freedom of thought, freedom of expression, and freedom to be yourself.
We ask for
accountability, ownership, results,
and collaboration.
And we
care
for our people's
well-being
- In addition to the salary, you might want to enjoy the following:
Annual Performance based Bonus
Employee Stock Purchase Plan
Personal Development
Medical/ Dental & Vision Plan for employee & family members.
Life insurance
Matching 401(K)
Paid Time Off (PTO)
Paid Family Leave of 20 Weeks
Short-Term & Long-Term Disability
Education/ Tuition Assistance
Flexible Dress Code
Hybrid Work Setup
Snacks & Drinks
Office Parties
Volunteering Activities
Employee Assistance Program - counseling, for employees & family members.
In addition to other perks & benefits (i.e. fitness/ wellbeing activities, employee discounts, service awards, recognition program, etc.)
#J-18808-Ljbffr
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