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Digital Media Manager

3 months ago

Birmingham, United States The Ladders Full time
Description

Digital Media Manager

The Digital Media Manager role is an integral position for Shift Digital under the direct supervision of the Media Director. A Digital Media Manager will be responsible for the hands-on management of online media programs including but not limited to Search Engine Marketing, Display Advertising, and Social Media Management. The Digital Media Manager will work directly with the Media Director and associated account teams to plan and implement high performance dealer-centric media programs, as well as oversee the day-to-day activities of Junior team members.

Responsibilities:
• Oversee the Media Team Junior members to ensure quality of work.
• Setting expectations of the media team for each OEM and monitor to ensure adherence.
• Handling strategic online initiatives across all media accounts.
• Working closely with account teams to act as a Media liaison during client meetings and for special requests for reporting or recommendations.
• Responsible for making decisions regarding campaign health- when it runs, how it runs, where it runs and how to spend budget effectively for clients
• Proactively research, identify, and create new digital media plans to present to clients.
• Researches and stays up to date on emerging and trending digital marketing channels and tactics and makes recommendations as applicable across all media programs.
• Strategize, implement, and monitor optimizations and campaign health.
• Present education material to OEM clients.
• Relay monthly reporting to OEM clients and field questions or concerns.
  • Assists Media Director on business development projects.

• Consistent growth of all media accounts/programs on a monthly/quarterly basis as set by the Media Director and leadership.
• Responsible for finding solutions for all issues specific to program performance, vendor relationships and platform health, client (Brand or Dealer) questions and concerns, and media team matters.

Requirements:
• 3+ Years hands-on experience running campaigns on Google Ads and/or Meta Ads.
• Expert of paid search, display, retargeting, paid social, and paid content marketing.
• Exceptional Excel skills is a must.
• Strong analytical and problem-solving skills.
• Ability to manage a variety of data sources and internal customers in a fast-paced environment.
• Ability to be self-sufficient and have entrepreneurial mindset
• Strong written and verbal communications skills.
• College degree - preferably in Marketing

Value adds:
• 5+ years' experience working with online media campaigns on Google, Bing, Facebook, and YouTube
• Experience developing local based advertising campaigns.
• Experience with enterprise level campaign managements platforms (Skai, Marin, Adobe, etc.).