Digital Media Strategist

4 days ago


Birmingham, Michigan, United States Zenith Full time

{"h1": "Job Title: Negotiator, National Video Investment", "h2": "Job Description", "p": "Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. As "The ROI Agency," Zenith's expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients' business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We're focused on driving the maximum value for our people, our capabilities, and our media investments for some of the world's leading brands.", "ul": [{"li": "Assist with planning and implementation for client accounts across digital"}, {"li": "Play a leading role in all aspects of campaign management, including vendor liaison and reporting"}, {"li": "Train and support Associate Planners in billing, reporting, trafficking, analytics, and research"}, {"li": "Assist in presenting data, insights, and media to clients"}, {"li": "Have intimate knowledge of consumer habits and touchpoints, including magazine, digital, mobile, social, and video"}, {"li": "Craft knowledgeable and relevant points of view that assess media opportunities and place appropriate value"}, {"li": "Manage vendor billing, including insertion orders, monthly billing reports, discrepancy resolution, and reconciliations"}, {"li": "Manage social and LinkedIn campaigns targeting financial advisors and institutional investors, analyzing and optimizing content performance, and presenting recommendations to clients"}, {"li": "Assist in negotiating buys, makegoods, positioning, and value-added negotiations"}, {"li": "Draw actionable insights from syndicated data from Nielsen, Comscore, Strategy, TNS, adrelevance, and Quantcast"}, {"li": "Build relationships with vendors to analyze the value and applicability of media vehicles for client media plans"}, {"li": "Create dynamic presentations that effectively communicate to clients"}, {"li": "Prepare and deliver buying and digital trafficking specs and guidelines"}, {"li": "Conquer magazine positioning reports"}, {"li": "Continuously search for opportunities to be positive and share the positive side of every situation"}], "h3": "Qualifications", "ul": [{"li": "B.A. or B.S., preferably in Marketing, Advertising, or Data Science"}, {"li": "1+ years of media buying and planning experience"}, {"li": "Agency experience highly preferred"}, {"li": "Experience planning digital campaigns"}, {"li": "Excellent verbal and written communication skills, interpersonal skills, detail-orientation, and follow-through skills"}, {"li": "Strong analytical, research, and quantitative skills"}, {"li": "Hard-working, resourceful, and able to thrive in a fast-paced environment"}]}



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