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Senior Ecommerce Manager, Amazon
4 months ago
Essential Tasks, Duties, & Responsibilities
Strategic Management & Implementation
- Develop and implement strategies to expand the product range or categories in alignment with the company's overall objectives.
- Collaborate with cross-functional teams to implement and manage product launch strategies on Amazon.
- Proactively manage and optimize listings to increase sales and maximize revenue.
- Ownership of a discount/promotional calendar, set up all promotions across all brands, analyze details at the item level for profitability, inventory availability, and sell through.
- Stay updated with Amazon's policy changes and ensure their proper implementation within the team.
- Liaise and negotiate with Amazon's vendor management team to ensure optimal terms for product listings.
- Foster strong relationships with key stakeholders within Amazon.
- Stay abreast of all changes to the Amazon platform; ensure the company is poised to benefit from any feature/product/tool releases to improve productivity and leverage growth opportunities.
- Monitor Amazon product catalog of 2,500+ SKUs and maintain products' health ensuring correct items are set up, selling, and are in the best condition possible.
- Execute product page maintenance and digital asset execution.
- Track and analyze ASIN performance, rankings, ratings, and customer reviews.
- Build actionable insights from Amazon and other marketplace data analytics to inform strategy.
- Review competitor product listings to identify best practices, new product opportunities, and areas in need of improvements.
- Ability to spot trends and turn insights into actionable items.
- Analyze sales performance on a weekly basis, prepare internal reports, and monitor key metrics such as daily run rate, glance view rate, and conversion rate.
- Conduct business analysis and turn complex data into tangible reports.
- Assist demand planning department with forecasting, and weekly reviews of product demand changes, adjusting procurement schedule as necessary.
- Own product pricing and conduct ROI reviews on major promotions/initiatives.
- Develop and continuously refine an AMS/PPC/DSP strategy to drive profitable growth, ensuring customer acquisition costs fit within product margin model.
- Liaise with Amazon to ensure all paid efforts are running smoothly, with an emphasis on ROI.
- Manage products to include in Ads that align with company focus.
- Analyze advertising methods, generate new ideas, and execute them independently.
- Work to improve overall operating procedures with cross-functional departments.
- Coordinate and manage projects related to the Amazon platform such as new feature or tool implementation.
- Collaborate with the IT team to troubleshoot technical issues that might arise on the Amazon platform.
- Assist Order processing with weekly PO drops.
- Forecast, measure dynamic growth, and plan procurement.
- Upload and optimize product listings, content, visual assets, and conversion rates.
- Oversee Digital Content Specialist and establish standard operating procedures and strategies to ensure success.
- Collaborate with all brand teams to ensure all content and imagery is on plan for every item launching.
- Execute merchandising strategy, harvest keywords, and create SEO enriched content.
- Train and mentor the team in areas such as operational efficiency, data analytics, Amazon's vendor guidelines, and the company's business objectives.
- Develop and execute a plan for team growth and career development.
Salary: $100-130k
Location: this position is a hybrid role working remote and in the Greater Los Angeles area.