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Marketing Analyst
2 months ago
Hi, welcome to the opening paragraphs which are defined in Settings -> Job Site. Can be customized on a company-wide level, or based on specific locations, departments, teams, etc.
Lever builds modern recruiting software for teams to source, interview, and hire top talent. Our team strives to set a new bar for enterprise software with modern, well-designed, real-time apps. We participated in Y Combinator in summer 2012, and since then have raised $73 million. As the applicant tracking system of choice for Netflix, Eventbrite, ClearSlide,
change.org , and thousands more leading companies, Lever means you hire the best by hiring together. edits 123
Looking for an opportunity to thrive and flex both your analytical and technical skills at a thoughtful, sustainable start-up? Lever is looking for a marketing analyst to monitor and analyze marketing efforts including paid social, SEM, SEO, email, organic social and offline initiatives.
Growth Marketing is an exciting, ever-evolving aspect of the business. This team is dedicated to growing our online presence through thoughtful digital strategies. They’re SEO ninjas who work closely with brand marketing. Their first love is data & analytics—tracking growth and engagement really gets their motors humming. Beyond that, as connoisseurs of digital media, they’re also incredibly aware of what’s happening online. This team is just as likely to show you a complex spreadsheet as they are a viral meme.
The Marketing Analyst will work closely with the user acquisition and retention teams to analyze e-commerce performance and holistic customer performance. For this role, success will come through analyzing and informing our marketing strategy - from structuring and informing the best way to gauge marketing performance and uncovering insights on program and customer performance.
What You'll Do:
Monitor marketing spend to report on key metrics and surface performance issues
Analyze marketing performance from campaigns, audiences and creative within vendor platforms to improve efficiency
Track and report any changes between platform performance, last-touch reporting and multichannel attribution reporting
Uncover insights based on multichannel attribution and common customer path analysis as well as customer lifetime value of various marketing programs
Leverage customer personas to develop personalized marketing plans by persona and track performance of segmentation across these personas
Analyze site behavior of different channels and deliver any insights to improve marketing efforts
Build out reporting on marketing performance to centralize vendor reporting and improve ability to compare programs
Who you are
Excellent quantitative and analytical skills
1-2 years experience evaluating marketing performance
Self-starter and able to work well with individuals at all levels and across functions
A data nerd. Passionate about embedding data-driven decisions within the organization
Exceptional problem solver with the ability to transition between detailed data and high-level insights
Strong organizational skills coupled with highly effective communication
Advanced Experience with Excel required
Experience writing SQL a plus
Experience with Google Analytics a plus
Experience with multi-channel attribution models and an understanding of the marketing funnel a plus
Experience with Looker a plus
Defined in Settings -> Job Site. Can be customized on a company-wide level, or based on specific locations, departments, teams, etc.
Lever is an equal opportunity employer. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives. Learn more about our team culture and commitment to diversity and inclusion.
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