Digital Marketing Analyst

3 weeks ago


San Francisco, United States Planet Interactive Full time

Location: REMOTE 
Duration: 11 Months
Pay Rate: Up to $33/hour 

Planet Interactive is seeking a REMOTE Digital Marketing Analyst with 3+ years relevant experience independently analyzing large scale datasets, executing quantitative research, and using data to formulate business insights for a REMOTE 11 month assignment starting in September 2024 

In this role, the Digital Marketing Analyst will develop insights-based narratives that help marketers understand their opportunity and plan media campaigns via data-backed recommendations on keywords, creative, targeting, and timing.

Digital Marketing Analyst Responsibilities: 
  • Design and execute the querying and analysis of first party platform data to make recommendations that impact advertisers’ business objectives
  • As a complement to first party data findings, analyze third party syndicated data sources (comScore, GlobalWebIndex, Mintel) for industry perspectives
  • Translate data into compelling, actionable narratives that factor in unique stakeholder input and business questions
  • Work as a contributing member with Global Insights Solutions colleagues to tell holistic and compelling stories around a wide range of business opportunities 

 Digital Marketing Analyst Qualifications: 
  • Expertise in data querying and manipulation in SQL; experience with Jupyter is a plus
  • Experience building slide presentations in Google Slides; demonstrated interest in data visualization is a plus
  • Strong communication skills and the ability to use data storytelling to craft engaging and actionable insights for a variety of professional audiences
  • Track record of operating independently, demonstrating data-backed storytelling skills, being detail-oriented, and delivering results in a highly organized yet engaging manner
  • Ability to connect data analysis to real business questions/objectives in order to impact business decisions
  • Experience in the digital space, social media, or advertising industry a plus

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