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Marketing Content Specialist

4 months ago

Doral, United States Miami Children's Hospital Full time

Job Description - Marketing Content Specialist - Foundation (Full Time, Hybrid) (26344) Job Description Marketing Content Specialist - Foundation (Full Time, Hybrid)

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26344 Description Job Summary The Foundation Marketing Content Specialist coordinates and assists in all marketing and communications efforts, content strategy and the sharing of our story as it relates to any philanthropic marketing initiatives that support and enhance the hospital's mission. Develops compelling written content for digital and print communications targeting donors and prospects, which will include campaign messaging, news articles/press releases, patient and donor feature stories, mailings, speeches, email/e-newsletter and social media copy, video/multimedia storytelling, and other fundraising messages. Supports the overall content strategy for donor cultivation and stewardship, brings creative new ideas and tactics to the team for exploration, and generally loves the art of storytelling to encourage giving. Supports all areas of the Foundation, including major gifts, annual giving, events, Children's Miracle Network, gift and estate planning, giving societies and online fundraising. Works in collaboration with leader and the health system's marketing/external affairs department to ensure alignment with overall brand and strategy. Job Specific Duties Supports Nicklaus Children's Health System's strategic initiatives and formulates editorial policy aligned with the current editorial process.

Coordinates all activities, responsible for project management and information design. Creates and manages editorial workflows within a Web Content Management System while ensuring adherence to WCAG 2.1 Level AA web accessibility standards.

Manages content calendars and maintains time-sensitive material. Maintains menus and indexes within health system websites, as well as archive and backup content

Updates external web site with fresh news and information while working with staff, partners, consultants, and customers to ensure timely and fresh public content.

Uses metadata and other methods to optimize search engine positions and communicates with other site owners in order to maximize incoming links. Ensures the site is listed in relevant directories.

Prepares reports to help support the marketing team in measuring content being created, edited, and removed from websites. Ensures a strong understanding of analytic tools such as Google Analytics.

Develops ideas and writes original content that can be utilized across multiple marketing channels. Ensures all content is on-brand, consistent in terms of style, quality, and tone of voice.

Gathers information and integrates data from other departments to assist in determining the content of the website.

Works closely with departments to ensure site content is accurate.

Responsible for maintaining and creating links to and from other websites.

Coordinates electronic newsletters, including working with broader team to determine content, assign blogs and create design within the template/platform.

Tracks content of newsletter over time to support creation of fresh, nonrepetitious content.

Distributes newsletter and tracks open rates. Qualifications

Bachelor's Degree Public Relations, Marketing, Communications or related field.

4-7 years of Marketing/Public Relations experience. Knowledge, Skills, and Abilities Experience in storytelling, content creation, and writing for a foundation.

Able to work evenings and weekends.

Strong attention to detail on all content creation to ensure accuracy and best possible product.

Top-notch written and verbal communications skills.

Highly skilled in writing, editing, and proofing.

Ability to write feature stories and fundraising messages aligned to the brand's style and voice.

Able to successfully juggle multiple projects at the same time and deliver on deadline.

Strong self-starter who is resourceful and has demonstrated experience leading marketing projects from beginning to end.

Ability to make sound decisions in a fast-paced environment with minimal guidance.

Able to work well under pressure of deadlines and last-minute requests.

Possess strong organizational and time management skills.

Ability to serve as a Foundation liaison with patient families, donors and staff, with strong interpersonal skills and high level of customer service.

Well-organized and able to adapt quickly to changing priorities; able to multitask. Job

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Marketing Primary Location #J-18808-Ljbffr