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Digital Content Specialist

2 months ago

Doral, United States Guerra Wealth Advisors Full time

As a boutique firm, we offer the personalized attention of a smaller company while being backed by the resources and stability of a large institution. Our commitment to your professional development sets us apart, as we actively sponsor certifications and foster a culture of continuous learning, empowering you to elevate your financial knowledge to new levels. If these qualities reflect you and your ambitions, join us today by applying here Objectives and Responsibilities Develop and implement digital content strategies aligned with company goals and target audience – collaborating with cross-functional teams as necessary Generate creative and engaging content across various formats, including social media, company website, articles, blog posts, videos, infographics, and more Ensure all content is on-brand, consistent in style, quality, and tone, while optimizing SEO Coordinate and maintain a content release calendar to maximize audience reach and engagement through a consistent flow of content across all channels Foster audience engagement through interactive and user-generated content Monitor and respond to audience comments, feedback, and inquiries across various channels Utilize analytics tools to track and report on KPIs, using insights to refine and optimize content strategies Collaborate with graphic designers, videographers, and other content creators to produce multimedia content Create email designs, schedule email blasts, and assist with measuring KPIs Research and stay informed on industry trends and content marketing best practices Experience and Competencies – For success in this role 3+ years of experience in a Digital Content Specialist position or similar role Marketing degrees, specializations, and certifications are always a plus Familiarity with CMS, design software, email software and social media post scheduling software (preferred) Proven record of organically growing followers and engagement on digital platforms Experience in lead generating content creation Strong verbal and written English communication skills – Spanish is a plus as well Attention to detail and accuracy Must be a go-getter, team-player, and hungry for knowledge and growth Tech-savvy with the ability and willingness to learn new systems, softwares and processes Benefits – More than the basics Competitive salary Completion bonuses for relevant licenses/certifications Sponsored industry travel and in-person training PTO: 20+ days 401K or Roth matching plan Health insurance reimbursement Access to personal financial planning Growth and development About Guerra Wealth Advisors Guerra Wealth Advisors is a leading Retirement Planning Firm, driven by a mission to help get our clients to the point where work becomes an option and not an obligation. We achieve this by maximizing returns, minimizing taxes, and protecting our client's legacy. Our vision is to become the most trusted and reputable firm in the country. Guided by our core values, we believe in constant learning and self-improvement. Communication is also crucial as we value words spoken with respect, professionalism, and in alignment with the company’s goals. Our commitment to unity is reflected in our "All for one, one for all" core value, fostering a culture of mutual support and responsibility within a dedicated team. Here at Guerra Wealth Advisors, we value ownership, accountability, and unwavering integrity, always striving to do the right thing for our team, company, and clients. #J-18808-Ljbffr