Marketing Expert

3 weeks ago

Novi, United States VECTOR North America Full time

Vector is adding a Marketing Expert to our team to drive brand awareness for our Code Testing products. The individual in this position should be an experienced, hands-on, and proactive professional able to generate creative ideas to support the overall marketing efforts of Vector. The individual should have a good understanding of the automotive software market or similar and should have a background in the marketing of technologies that require explanation, especially software.

Position Description:

  • Developing and implementing marketing campaigns to promote the Vector products and brand
  • Collaborate with product lines, sales, and marketing to coordinate marketing programs and brand awareness initiatives
  • Plan and execute outbound or inbound marketing activities by demonstrating expertise in various areas (event planning, social media, ads, content development/optimization, etc.)
  • Lead, plan, execute, and host events: webinars, conferences, exhibitions, and Vector-specific events; (including promotional plan)
  • Plan and execute initiatives to reach the target audience through appropriate channels (digital marketing, social media, e-mail, ads, etc.)
  • Assist in analyzing marketing data (promotion results, conversion rates, traffic, etc.) to help shape future marketing strategies
  • Monitor Vector's competitors concerning their market development strategies and key messaging.
  • Undertake and implement individual tasks of a marketing plan as assigned
Requirements
Key Qualifications:
  • Automotive industry marketing experience (OEM, or supplier base experience, exposure, or interaction)
  • Technology industry experience (Software is a plus)
  • Bachelor's degree in marketing, Communications or equivalent
  • Must have a minimum of five years marketing experience
  • Excellent verbal and written communication skills
  • Ability to transfer descriptive feature and function messages/presentations (etc.) from Local Product Line into target group relevant use case and benefit messaging
Preferred Qualifications:
  • Excellent analytical skills
  • Very good knowledge of technical B2B communications (IT, electronics, software, and hardware)
  • Proficient computer skills, including Office 365, MS Teams, marketing software (Adobe Creative Suite) and applications (Typo3, Web analytics, CRM,)
  • Experience with video production and editing using applications such as Adobe Premiere
  • Thorough understanding and experience using marketing channels (traditional and digital marketing, such as SEO/Social Media and Google Ads) and market research methods
  • Demonstrable experience with social media marketing campaigns that have generated measurable results
  • Demonstrable experience in marketing data analytics and tools, including Power BI

Benefits

Vector offers a competitive Total Rewards package. This is an excellent opportunity for the right person.

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