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Senior Director of Marketing

4 months ago

Mooresville, United States Green Works Full time
Job Title: Senior Director of Marketing

Title of Supervisor: SVP of Omni Channel

Job Location: Mooresville, NC

Company Website: www.greenworkstools.com

Company Summary:

GreenWorks Tools is the leader in battery-powered outdoor power tools for DIY consumers and landscaping professionals. The company distributes Greenworks branded and private label products, as well as products for an extensive network of Original Equipment Manufacturers. With a robust line of Greenworks branded products, including 24-volt, G-MAX 40-volt, 60-volt, 80-volt, and commercial grade 82-volt battery-powered outdoor power equipment, a full line of corded equipment, and power tools, Greenworks offers the right tool for every job. Utilizing best-in-class technology, Greenworks tools deliver the power and performance of comparable gas-powered tools without the mess, fumes, aggravating pull cords, and noise associated with gas products. For more information, find us on the web at greenworkstools.com.

Position Summary:

The Senior Director of Marketing is responsible for creating a vision for our greenworks brand marketing which includes an in store and online marketing strategy. This person will oversee the creation, implementation, and management of marketing strategies to increase brand awareness. This position will plan, organize, direct, control, and work cross functionally to provide the marketing leadership to achieve short-range and long-range business development objectives and KPIs. They will also need to foster a culture of collaboration, innovation, and accountability within the marketing team, and across other departments and key stakeholders.

Essential Duties and Responsibilities:
  • Develop and implement a comprehensive marketing strategy and plan that supports the vision, mission, and growth of the organization
  • Conducting market research, analyzing customer behavior, identifying target segments, defining value propositions, setting objectives and KPIs, allocating budgets and resources, and choosing the best mix of marketing channels and tactics
  • Monitor and evaluate the effectiveness of the marketing strategy and plan, and make adjustments as needed based on data, feedback, and budget
  • Oversee the execution and performance of marketing campaigns and initiatives across various channels, such as digital, social, email, content, events, PR, and partnerships
  • Responsible for developing, implementing, and managing marketing campaigns to promote products across all company
  • Manage cross-functional teams in the design and execution of integrated marketing strategies and promotions to support multiple retail partner omni-channel strategies ensuring a consistent message
  • Direct internal and external efforts to measure and report results
  • Present yearly planning books working with senior management employees analyzing marketing plan and performance using KPI's
  • Build a deep knowledge of our products, customers, competitors, and the markets in which we sell
  • Prioritize allocation of marketing resources and budgets
  • Develop and synthesize consumer insights and competitive intelligence to identify opportunities
Required Education and Experience:
  • Motivated self-starter with high positive energy level
  • Bachelor's degree in Marketing or related field and ideally 10+ years of product marketing experience preferably in the home improvement industry. Lawn and Garden experience is a bonus
  • Demonstrate a strong track record of successful email campaigns to drive sales growth
  • Excellent communication and interpersonal skills, along with the ability to communicate effectively with both senior and junior staff
  • Strong written communication skills
  • Strong organizational skills and the ability to manage multiple projects in a lean, fast-paced environment
  • Proficiency with MS Office tools and Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver) is required. Working knowledge of Salesforce, Traqline, Hubspot, and Survey Monkey is preferred
  • This position requires up to 20% business travel
Compensation and Benefits:
  • Health, dental, and vision coverage
  • 401k company match plan
  • Paid sick, personal, and vacation time


Greenworks Tools is an Equal Employment Opportunity (EEO) employer, and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.

Greenworks Tools is an Equal Employment Opportunity (EEO) employer, and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.