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Marketing Program Manager
4 months ago
Job Title
Marketing Program Manager (Cambridge)
Job Description
As the Region Marketing Program Manager, your role will be to drive the program management and strategy execution of the NAR Central Marketing organization, including the Global Digital CoE. In this role, the ideal candidate will have MedTech expertise in an area(s) such as clinical experience, healthcare reimbursement experience, payer experience in relation to utilization or disease prevalence in relation to opportunities across portfolios, and/or Federal government experience. This experience will help enable the NAR organization overall by influencing the NAR Marketing and Global Digital CoE orgs strategies and execution of them as it relates to the NAR SPOR and the strategies of the Business Regional Marketing organizations.
Marketing Plan and Execution
Partners with NAR Head of Marketing, and direct leadership team to develop the strategy execution road map and priorities in order to drive the NAR SPOR as it relates to Marketing and support the RMLs with their strategy execution.
Drives accountability for the execution of the Central Marketing and Global Digital CoE strategy plans.
Identify major problem-solving needs and facilitate the prioritization of problem-solving process across the NAR Marketing org.
Implements and leads governance to report results and escalate issues to Marketing Leadership and stakeholders through regular reviews. Ensuring programs, projects, and initiatives are tracking to defined objectives and critical metrics, while maintaining partner alignment, and actively managing risk to quality and schedule performance.
Identifies and solves gaps and emerging needs in skills, process capabilities, and capacity to support sustained business growth and results.
Acts as a delegate to the NAR Head of Marketing
Market/Sales Enablers
Define guidance on how to collect proof-point in accordance with the claims strategy
Understand the sales cycles along Customer Decision Journey, evaluate the different sales strategies, and understand how to improve conversion rates by strengthening positioning of the portfolio with respect to clinical and reimbursement trends
Enable sales teams with background knowledge, market insights, customer segment behavioral trends, competitive insights, instruments, and tools to help them in maximizing existing and potential business opportunities
Other deliverables as defined by the NAR Head of Marketing
Philips is an Equal Employment and Opportunity Employer/Disabled/Veteran and maintains a drug-free workplace.
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