Manager, Social Media Content

3 weeks ago

Malvern, United States Vanguard Group Full time
The Corporate Communications team ensures Vanguard's story is told with clarity, relevance and humanity across audience and channels. We recognize and embrace the responsibility we have in giving clients the best chance for investment success, so we aim to inspire, inform, and educate in all we do. We are seeking a Manager of Social Content & Strategy (M3) to join the Corporate Social Media team. In this player-coach role, you will lead a team of talented content strategists, writers, and designers responsible for Vanguard's organic social media presence while serving as a liaison and relationship manager for some of our most important internal clients.

A passion for developing and implementing a data-driven social media strategy to connect with various audiences and tell engaging stories is a must.

You will counsel others on how social media can help them accomplish their business goals, staying abreast of the latest social media innovations and platform changes to make informed decisions. You live and breathe social media, understanding the intricacies of each platform and the importance developing content for to meet audiences' needs and expectations.

Previous formal leadership experience is not required, but experience as a mentor, coach, and trainer in previous social media roles is preferred.

What we're looking for in an ideal candidate:
  • Passionate about all things social-data, platforms, innovations, audiences, experimentation and technology
  • Inspires, leads and develops a team of social media specialists and strategists.
  • Builds collaborative and inclusive relationships with stakeholders and serves as an enterprise social media expert.
  • Develops and implements a strong social media strategy and responsible for content curation, publishing and archival for all corporate owned channels.
  • Uses data to leverage social-first creative and content that aligns to enterprise messaging while utilizing innovative platforms and content formats to engage new and existing audiences and to delight them in unexpected ways.
Manager, Social Media Content & Strategy
  • Hires, evaluates, and supervises crew. Provides guidance and training as necessary to develop crew. Sets performance standards, reviews performance, and makes informed compensation decisions in accordance with all applicable Human Resources policies and procedures.
  • Manages multiple complex internal and external stakeholder relationships. Evaluates client needs through consultations. Influences decisions across stakeholder groups. Regularly updates stakeholders and team on relevant issues and developments.
  • Leads social media marketing programs, initiatives, promotions, or research projects. Provides consultation and guidance on solutions that drive identified outcomes. Ensures prioritization of communications and messages that maximize impact on target audiences and business outcomes.
  • Coordinates the internal review and approval of material. Collaborates across divisions to collect feedback. Confirms revisions and provides approvals. Reviews content to ensure consistency with Vanguard style.
    Leads creation, writing, and editing of social media content based on understanding of target audience. Leads brainstorming sessions and planning meetings. Provides recommendations and guidance to others.
    Oversees process improvement initiatives to enhance the effectiveness of social media marketing and its ability to execute on business objectives. Ensures that current and evolving industry standards are considered during process changes.
  • Develops and maintains deep knowledge of social media marketing practices and awareness of current and emerging issues. Oversees efforts to keep senior management teams and internal stakeholders informed of trends. Monitors upcoming and changing standards and regulations. Proactively adjusts internal best practices accordingly.
  • Leads the creation of campaign reports and provides actionable insight based on data. Shares meaningful reports and results with stakeholders. Presents trends and insights to inform social media strategy.
  • Ensures all steps are taken to mitigate risk. Oversees channel and platform audits. Communicates solutions on key issues within social media marketing activities to management and stakeholders.
  • Participates in special projects and performs other duties as assigned.
What it takes:
  • Minimum five years related work experience. Two years marketing experience preferred.
  • Undergraduate degree or equivalent combination of training and experience. Graduate degree preferred.

Special Factors

Sponsorship
Vanguard is not offering visa sponsorship for this position.

About Vanguard

We are Vanguard. Together, we're changing the way the world invests.

For us, investing doesn't just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose - and that's how we've become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.

We want to make success accessible to everyone. This is our opportunity. Let's make it count.

Inclusion Statement

Vanguard's continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: "Do the right thing."

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard's core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.

Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

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