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Trade Marketing Manager
2 months ago
ROLE SUMMARY:
The Trade Marketing Manager (TMM) has the coolest job in town. They are known across wholesalers, retailers, and partners as the person who brings our brand portfolio to life across events, venues, and retail. They are organized, communicative, creative and want to operate on a slightly non-traditional work week because they will have later nights and weekends than most.
JOB RESPONSIBILITIES:
Developing plans and tailored playbooks for all channels against their local properties and events
Mobilizing brand planning
Sampling execution
Event and venue activations across territory
Ticket management
Resort / Destination planning and execution (where applicable)
Works with Experiential Team to inform professional or Tier 1 sponsorships
Owns local event sponsorship negotiations and territory-specific budget that includes rights fees and activation funds
Ensures mobile asset requests are complete and aligned with brands / events
Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team
Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans
Supports the execution of On-Premise plans
BET Team Captain (where applicable)
Manage the implementation of brand programming within the off-premise channel to deliver volume and share growth
Manage the ROI for channel programs
Communicate results and priorities weekly/monthly
Coach and mentor Trade Activation Managers and wholesaler sales teams
Direct channel-specific pilots; manage optimization of each channel's key levers
Cascade annual/trimester channel blueprint (Initiatives and Programs)
KPI's - Channel volume, share, program execution, distribution
JOB QUALIFICATIONS:
Bachelor's Degree required
5-7 years sales and/or marketing experience
In-depth knowledge of regional marketing and sales organization
Strong communication skills, both internal and external
Proficiency in PowerPoint, Excel, and internal system tools
Must possess an in-depth knowledge of the On-Premise Channel
Preferred:
MBA/Advanced Degree
Willingness to relocate for future opportunities
Beer/alcohol industry knowledge
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