Digital Marketing Manager

2 weeks ago

Atlanta, United States American Software Full time

About the Company:

Accelerating the digital sustainable supply chain, Logility helps companies seize new opportunities, sense and respond to changing market dynamics, and more profitably manage their complex global businesses. The Logility Digital Supply Chain Platform leverages an innovative blend of artificial intelligence (AI) and advanced analytics to automate planning, accelerate cycle times, increase precision, improve operating performance, break down business silos and deliver greater visibility. Logilitys SaaS-based platform transforms sales and operations planning (SandOP) and integrated business planning (IBP) processes; demand, inventory, and replenishment planning; global sourcing; quality and compliance management; product life cycle management; supply and inventory optimization; manufacturing planning and scheduling; retail merchandise planning, assortment, and allocation. Logility clients include Big Lots, Husqvarna Group, Parker Hannifin, Sonoco Products, and Red Wing Shoe Company. Logility is a wholly-owned subsidiary of American Software, Inc. (NASDAQ: AMSWA). To learn how Logility can help you make smarter decisions faster, visitwww.logility.com.

Responsibilities:

The Digital Marketing Manager will be responsible for building and executing innovative digital campaigns across media channels to drive demand, brand awareness, and engagement.They will need the ability to configure and manage data flows from digital marketing campaigns across HubSpot, WordPress, social media including inbound leads, impressions, conversions and other data intelligence.Managing, measuring, and reporting on digital marketing effectiveness through tools like GA4 or SEMRush will be instrumental for this role.

Our next Digital Marketing Manager will need to optimize SEO/SEM strategy including keyword placement, ranking, PPC, CPA etc while also optimizing landing page findability, rankings and conversion to capture new leads and increase conversions.Responsibilities will also include:

  • Develop and execute targeting and retargeting campaigns for competitive positioning.
  • Run A/B testing and multivariate experiments on the digital marketing programs.
  • Set-up, manage and optimize Google Ads.
Requirements:
  • 3-5 years of progressive experience managing digital marketing (managing SEO/SEM, paid social, ABM)
  • 1+ years leading or mentoring people
  • 3+ years digital marketing experience (managing SEO/SEM, paid social, ABM)
  • 2+ years developing and executing PPC ad strategies
  • Proficient with Microsoft Suite and Dynamics or other CRM solutions.
  • 2+ years experience with Hubspot, Wordpress, SEMRush, GA4, Oktopost, social media platforms or other digital marketing platforms
  • North America based, Eastern or Central time zone
  • Familiarity with supply chain planning (preferred)
  • Familiarity with AI/ML positioning (preferred)
  • Familiarity with agile marketing (preferred)
  • Experience working with global markets across NA, EMEA, DACH and APAC (preferred)
  • Bachelors degree in marketing, communications or similar area (preferred)

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