Digital Marketing Specialist

4 weeks ago

Atlanta, United States eTeam Full time

Job Role: Digital Shelf Program Coordinator

Location: Atlanta, GA 30313 (Hybrid-3 days on-site)

Duration: 7+ Months


Summary:

  • The Commercial Digital Shelf Associate reports into the eCommerce & Digitization Group Director. This role will manage various capabilities used by internal & external stakeholders to enhance the Digital Shelf for all Coca-Cola products. These systems are used to manage, monitor, report and analyze the performance of our products in the eCommerce space across search metrics, content benchmarks, inventory availability, and ratings & reviews. This role requires strong communication skills aimed at simplifying complex digital concepts & capabilities to educate, empower, and inspire the Coca-Cola system towards meeting its strategic eCommerce objectives, through best-in-class Digital Shelf execution.


Responsibilities:

  • Co-own Tier 1 customer support and optimization strategy with the Digital Shelf Manager
  • Outline syndication and content optimization strategy for Tier 2-4 managed customers and partners for implementation by agency partners
  • Support Bottlers' Digital Shelf activities through platform management and technical support
  • Support the enhancement and creation of tools and capabilities around online presentation and syndication of product information within the eCommerce channel
  • Ability to synthesize data across multiple sources, translate into opportunities, and simplify to share across various teams
  • Strength in communication and ability to positively influence and educate multiple stakeholders
  • Experience with data analytics and visualizations tools (i.e. Alteryx, Power BI, Tableau) is a plus


Requirements:

  • Bachelor's Degree in Marketing, Business, Computer Science or related field required.
  • 2-3 years of work experience in eCommerce, Content Syndication, Digital Shelf Activation, Product Management, and/or Project Management
  • Direct experience with content management and syndication platforms i.e. Salsify, Syndigo
  • Experience with omni-channel environments and/or eCommerce (retail) channels.
  • Track record of cross-functional leadership and collaboration, excellent interpersonal and communication skills and self-starter attitude

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