Digital Marketing Specialist
2 weeks ago
Job Role: Digital Shelf Program Coordinator
Location: Atlanta, GA 30313 (Hybrid-3 days on-site)
Duration: 7+ Months
Summary:
- The Commercial Digital Shelf Associate reports into the eCommerce & Digitization Group Director. This role will manage various capabilities used by internal & external stakeholders to enhance the Digital Shelf for all Coca-Cola products. These systems are used to manage, monitor, report and analyze the performance of our products in the eCommerce space across search metrics, content benchmarks, inventory availability, and ratings & reviews. This role requires strong communication skills aimed at simplifying complex digital concepts & capabilities to educate, empower, and inspire the Coca-Cola system towards meeting its strategic eCommerce objectives, through best-in-class Digital Shelf execution.
Responsibilities:
- Co-own Tier 1 customer support and optimization strategy with the Digital Shelf Manager
- Outline syndication and content optimization strategy for Tier 2-4 managed customers and partners for implementation by agency partners
- Support Bottlers' Digital Shelf activities through platform management and technical support
- Support the enhancement and creation of tools and capabilities around online presentation and syndication of product information within the eCommerce channel
- Ability to synthesize data across multiple sources, translate into opportunities, and simplify to share across various teams
- Strength in communication and ability to positively influence and educate multiple stakeholders
- Experience with data analytics and visualizations tools (i.e. Alteryx, Power BI, Tableau) is a plus
Requirements:
- Bachelor's Degree in Marketing, Business, Computer Science or related field required.
- 2-3 years of work experience in eCommerce, Content Syndication, Digital Shelf Activation, Product Management, and/or Project Management
- Direct experience with content management and syndication platforms i.e. Salsify, Syndigo
- Experience with omni-channel environments and/or eCommerce (retail) channels.
- Track record of cross-functional leadership and collaboration, excellent interpersonal and communication skills and self-starter attitude
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