Director of Digital Marketing

3 weeks ago

Atlanta, United States Leap Brands Full time

Position Overview:

As the Director of Digital Marketing, you will be responsible for developing and executing digital marketing strategies to enhance brand awareness, drive customer engagement, and increase revenue. With a focus on digital channels, website management, loyalty applications, and CRM, you will lead initiatives to optimize our online presence and drive business results.

Responsibilities:

  1. Digital Marketing Strategy:

    • Develop and execute comprehensive digital marketing strategies aligned with company objectives and target audience.
    • Identify opportunities for growth and innovation in digital marketing channels.

  2. Website Management:

    • Oversee the management and optimization of company websites to enhance user experience and drive conversions.
    • Collaborate with cross-functional teams to ensure website content is accurate, relevant, and engaging.

  3. Loyalty Applications:

    • Manage and optimize loyalty programs and applications to drive customer retention and repeat business.
    • Develop strategies to enhance loyalty program effectiveness and increase customer engagement.

  4. CRM (Customer Relationship Management):

    • Implement and manage CRM systems to track and analyze customer interactions and data.
    • Develop targeted marketing campaigns and personalized messaging based on CRM insights.

  5. Digital Advertising and Campaigns:

    • Plan, execute, and optimize digital advertising campaigns across various channels, including social media, search, and display.
    • Monitor campaign performance and ROI to ensure effectiveness and efficiency.

  6. Content Development and Marketing Automation:

    • Lead the development of digital content, including website content, email campaigns, and social media posts.
    • Implement marketing automation strategies to streamline processes and improve efficiency.

  7. Analytics and Reporting:

    • Track and analyze key performance metrics and digital marketing trends.
    • Provide regular reporting and insights to stakeholders to inform decision-making and optimization efforts.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
  • 5+ of experience in digital marketing, with a focus on digital strategy development and execution.
  • Strong understanding of digital marketing channels, website management, loyalty applications, and CRM.
  • Proficiency in digital marketing tools and platforms, including Google Analytics, CRM systems, and marketing automation software.
  • Excellent analytical, communication, and leadership skills.

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