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Head of Product Marketing
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Director, Product Marketing
2 months ago
What you'll be responsible for:
Grow, hire and mentor a global team of product marketers focused on customer solutions
Work with a cross-functional team of product managers, marketers, leadership and customer facing Circlers to build and launch products globally - from initial market validation, positioning & messaging, to go-to-market strategy and launch execution.Build data-driven, actionable insights that inform product & marketing strategy
Define new packages and narratives to drive growth and engagement
Develop sales enablement strategies including training, customer and partner assets
Build out the in-depth competitive analysis for positioning against like offerings from competitors so Circle makes the right decisions
Support partner promotions, brand campaigns, and other marketing initiatives to increase product adoption
You will bring to Circle:
10+ years of experience; B2B experience preferred.
5+ Experience leading a product marketing team in a B2B organization
Direct product marketing experience with a track record of driving rapid growth of innovative technologies
Strong understanding of platform services businesses, and ability to carry complex technical conversations at a conceptual level; experience in Payments, Fintech or Blockchain technology is a plus.
Demonstrated ability to coach, develop and grow a diverse and global team of Product Marketing Managers to achieve desired results
Executive presence with an ability to influence and drive requirements across a diverse set of stakeholders.
Critical thinker with excellent written and verbal communication skills. Must be capable of writing and creating content that tells a compelling Circle story to customers and prospects.
You thrive in unstructured environments and bring order to chaos.
You love crypto and are a constant learner in this space.
Proficiency in Google Suite, Slack and Macbook preferred.
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