Director of Product Marketing

4 weeks ago

Boston, United States Zoovu Ltd Full time

Zoovu is empowering people to find the products and services they need by building the world’s most intelligent search and product discovery platform. We’re assembling a team that can help us achieve this ambitious mission, revolutionize an industry, and shape a world-class culture. We work with hundreds of the world's largest ecommerce brands, like Microsoft, Bosch, 3M, KitchenAid, and GE Healthcare, to help them connect their customers with the perfect products.

Position Overview: Zoovu is seeking a dynamic and experienced Director of Product Marketing to lead our product marketing strategy and execution. The Director of Product Marketing will play a crucial role in defining and driving our go-to-market strategy, positioning, and messaging to ensure the successful launch and adoption of our products. This individual will collaborate closely with cross-functional teams, including product management, sales, and customer success, to ensure alignment and drive business growth.

What you'll be doing:

  • Strategic Leadership:
    • Develop and implement comprehensive product marketing strategies to drive market adoption and growth.
    • Lead and mentor the product marketing team, fostering a culture of excellence and innovation.
    • Collaborate with executive leadership to align product marketing initiatives with company goals and objectives.
  • Define and execute go-to-market plans for new product launches, ensuring successful market entry and customer adoption.
  • Develop and communicate clear and compelling product positioning and messaging that differentiates Zoovu in the market.
  • Conduct market analysis to identify trends, customer needs, and competitive landscape to inform product marketing strategies.
  • Cross-Functional Collaboration:
    • Work closely with product management to align product development with market demands and customer needs.
    • Partner with the sales team to develop sales enablement materials, including presentations, product demos, and competitive battle cards.
    • Collaborate with the customer success team to gather customer feedback and insights to continuously improve product offerings and messaging.
    • Partner with the Brand and Content team to create high-impact marketing content, including whitepapers, case studies, blog posts, and webinars.
    • Work with Growth marketing to develop and execute integrated marketing campaigns to drive product awareness and lead generation.
    • Utilize digital marketing channels, such as social media, email, and search engine marketing, to reach target audiences to help achieve product marketing goals.
  • Develop and maintain a comprehensive sales enablement strategy to empower the sales team with the tools, resources, and training needed to sell Zoovu's products effectively.
  • Create and manage a library of sales enablement materials, such as product guides, feature comparison charts, objection handling documents, and competitive analysis.
  • Conduct regular training sessions and workshops for the sales team to ensure they are well-versed in product features, benefits, and value propositions.
  • Collaborate with sales leadership to identify knowledge gaps and develop targeted enablement programs to address them.
  • Performance Measurement:
    • Establish key performance indicators (KPIs) to measure the success of product marketing initiatives.
    • Analyze and report on the effectiveness of marketing campaigns and adjust strategies as needed.
    • Utilize data-driven insights to optimize marketing efforts and drive continuous improvement.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • 10+ years of experience in product marketing, with a proven track record of leading successful go-to-market strategies.
  • Strong leadership skills with experience managing and mentoring high-performing teams.
  • Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.
  • Deep understanding of digital marketing channels and tactics.
  • Strong analytical skills with the ability to leverage data to drive decision-making.
  • Experience in the SaaS or technology industry is highly preferred.
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