Dealer Group, Account Manager

1 week ago

Detroit, United States ANSIRA PARTNERS LLC Full time

Enterprise Dealer Group Account Managers are the core connection between our influential Enterprise Dealer Group customers and Ansira. They are the lead point of contact and own retention and growth of our Dealer Group business partnerships. It is their responsibility to drive the creation and execution of comprehensive marketing strategies that cover all levels of an Enterprise Dealer Group's business. They own removing roadblocks and risks to help foster strategic growth, ensuring consistency and cohesion across stakeholders/stores, accelerating digital performance and managing all retentive efforts for any group they partner with. Responsible for product delivery and optimization for key customers, required to hit revenue/retention targets, responsible for digital performance and alignment to client goals. Can manage National Enterprise Dealer Groups (5+ rooftops) and Strategic Partners (I.e., Influential Dealers, Agencies).

Responsibilities

  • Oversees lead generation of net-new dealer group business and supports outreach communication.
  • Supports driving proposal development for net-new dealer group business wins.
  • Proficient in sales forecasting & pipeline maintenance.
  • Creates and owns group marketing strategies that drive customer business success.
  • Uses customer feedback to influence opportunities for improving performance and product penetration.
  • Forecasts market trends and utilizes them to inform customer strategies.
  • Provides digital marketing analysis and recommendations to all levels of DG Business
  • Influence customer brand positioning and narrative while targeting the proper audience.
  • Responsible for corporate and rooftop level communication plans and engagement.
  • Own launches of new products and ensure proper integration into customer strategy.
  • Regularly pilots custom strategies that are tailored to unique client needs.
  • Main point of contact for escalations and triaging product and process needs.
  • Own retention efforts for all clients, as well as coordination of save process for any cancellation or client risk.
  • Own growth plan for all customers in efforts to hit yearly group growth initiatives.
  • Drive account team partnerships and meetings that support group day to day business objectives.
  • Owns cross-functional initiatives and projects, reporting successes to leadership and other internal stakeholders.
  • Help drive Dealer Group Agency market positioning, customer case studies and testimonials.

Qualifications

  • Demonstrates strong familiarity with all aspects of digital marketing, including but not limited to SEO, Paid Advertising, Reputation Management, Conversion Optimization, Social Media Marketing
  • Shows understanding for incorporation of traditional marketing strategy and impact to digital strategy performance results.
  • Showcases a strong understanding of Google Analytics, and other analytics platforms.
  • Demonstrates outstanding organizational, time management, and communication skills.
  • Works through complex product/client scenarios and solution independently
  • Demonstrates excellent presentation delivery and creation skills.
  • Independently works with C-Level executives (internally and externally) and drives communication plans that expertly incorporate all influential stakeholders for their account base.
  • Can create a digital strategy utilizing all available digital channels and understand the performance impact of each.
  • Acts as a self-starter, with ability to independently own client success.
  • Seamlessly works cross-functionally internally and externally to accomplish goals.
  • Understands client hurts and brings proactive, tailored solutions.
  • Has an advanced ability to drive C-level communication internally/externally.
  • Demonstrates ability to assess and implement emerging market strategies, best practices, and tools.
  • Has proven ability to deliver highly advanced presentations and client reporting deliverables.

Other Requirements

  • 3-5+ years of experience managing complex client relationships.
  • 3-5+ years of experience owning digital strategy development.
  • Demonstrated results generating revenue with consultative selling.
  • Bachelor's degree in marketing, Business Management, or related industry experience.
  • Google Analytics Certification
  • Ability to travel for client meetings, company meetings, and industry events as needed (Approx. 25%)
  • This is a remote position.

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