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Manager - Product Marketing

2 months ago

Doral, United States MSC CRUISES Pty Ltd Full time

JOB PURPOSE

MSC Cruises U.S. is recruiting for a Product Marketing Manager. This position will lead Product Marketing for MSC Cruises U.S. and serve as a subject matter expert for key products with the goal of ensuring marketing materials are accurate across channels, up to date and optimized for the U.S. market. KEY ACCOUNTABILITIES

Develop robust product briefs to support key products Collaborate with key stakeholders in Geneva headquarters to gather key content and localize the information for the U.S. market. Activate and manage the development of integrated marketing campaigns to maximize demand for key products and need focus areas. Monitor deployment and itinerary changes and identify the impact on product briefs and channel communications. Refresh materials to ensure channel owners are consistently supporting the most accurate products. Assist with the positioning of new ship launches, the creation of key milestones which outline critical opportunities for channel support, and track channel placements via a communications plan. Track the competitive activity of new ship launches, industry trends, and key deployment changes. Create and distribute a weekly summary to key stakeholders. Support marketing channel owners to ensure relevant terminology, product names, and cruise terminology are reflected and maintained across channels. QUALIFICATIONS (skills, competencies, experience)

Fluent in English; oral, and written skills. B.S. Degree in Marketing, equivalent education, minimum of 5-7 years of relevant Product experience Cruise line experience is preferred, though not required. Proficient with Microsoft Office (Word, Excel, and PowerPoint). Strong organizational skills and the ability to assemble and develop internal tools and assets for communications usage while coordinating across multiple departments. Possess strong critical thinking skills, the ability to analyze facts, and convert them into conclusions and solutions. Passionate about product facts, features, amenities, etc., and how it translates to the guest experience. Ability to balance various priorities simultaneously in a high-paced environment. Ability to build diverse collaborative relationships internally and externally. VISA REQUIREMENTS (if any)

Authorized to work in USA Must have Greencard or USA Passport

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