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Social Media Manager

3 months ago

Van Nuys, United States The Ladders Full time
Who We Are:

WHY Brands Inc., a parent company of MunchkinandCurio Home Goods, focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY's vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 320+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America's Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years

We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child's potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.

There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.

What You'll Do:

The Social Media Manager will work as a collaborative part of WHY's award-winning Brand Design team and is responsible for implementing the social media strategy and engaging with our active, online community. Reporting to the Director of Social Media, this person will be in charge of the day-to-day management of Munchkin and Curio's social accounts. The Social Media Manager will develop creative strategies and content for boosting engagement and driving follower growth and work cross-functionally to support current campaigns and initiatives, including WHY's robust CSR work and award-winning podcast.

Social Strategy

  • Work closely with the Director of Social Media to define and implement the global social content strategy.
  • Ideate new initiatives, campaigns and projects that align with brand objectives and social media goals.
  • Work with global brand partners to lead social media campaign development and initiatives.
  • Evaluate, prioritize and predict brand needs and have a clear understanding of what social media successes looks like.
Content Development
  • Ideate and develop quarterly and monthly content, inclusive of holidays, campaigns, product launches, etc.
  • Work cross-functionally to develop creative briefs for the in-house Brand Design team.
  • Manage delivery and approval of all global content on time.
  • Ensure materials are revised, approved and distributed to key/global stakeholders.
Community Management
  • Monitor and manage Munchkin and Curio's social media channels through various social platforms, inclusive of updating profiles, Instagram Highlights, cover photos etc.
  • Address appropriate comments and/or flag to the appropriate team members (i.e., Customer Service).
  • Monitor social media landscape to identify trends, relevant content to repurpose, Munchkin fan created content, etc.
  • Identify and institute best practices for all social accounts.
  • Oversee successful launch and completion of campaigns to meet goals, budgets and deadlines.
Measurement & Reporting
  • Develop and present reports inclusive of content performance, competitor performance and recommendations.
  • Work with global teams to ensure reporting is delivered in a consistent format.
Project Management
  • Be a key stakeholder in and work with internal and external partners or agencies on campaigns and projects.
  • Schedule internal / external meetings when necessary and ensure projects and next steps are noted and followed up in a timely fashion.
Bring It
  • 5+ years' experience supporting and executing social media campaigns for a global brand
  • Experience maintaining and growing social audiences across multiple platforms
  • In-house consumer product industry (CPG) experience is a must
  • Creative and strategic thinker with high attention to detail, process, and management skills
  • Well-versed in current and emerging social platforms
  • Experience conceptualizing and presenting big ideas and new formats
  • An eye for visual design and the ability to capture and curate best-in-class social content
  • Strong writing and editorial skills
  • Experience using social media tools like Meltwater Later and Iconosquare
  • Meaningful experience with agency/vendor management